Work Systems Affiliates International, Inc.Principal Consultant, Director of Strategy
Jul. 2010 - Aug. 2012WSA International was a management consulting firm that helped organizations solve their complex business problems by promoting and developing a systems thinking mindset in individual leaders. As a Principal Consultant, I worked with small businesses and Fortune 500 companies to help cross-functional teams uncover the hidden systemic forces working against their progress. My background in project management, process improvement, voice of the customer and organizational development helped me paint a complete picture of the issues facing a company. For our marketing, we utilized the HubSpot platform to improve lead generation through enhanced social media strategy and increased customer touch-points from lead nurturing through user group content generation and facilitation. My favorite parts of this work were creating strategy with the other consultants and helping clients to help them simplify and solve complex problems.