Compliance & RisksMarketing Operations Manager
May. 2021 - Jan. 2023Cork, County Cork, IrelandIn my dynamic role as Marketing Operations Manager, I have had the privilege of wearing multiple hats that have been instrumental in the structural and strategic backbone of our marketing efforts. My journey has been one of fostering operational excellence, driving marketing efficiency, and bridging the gap between marketing goals and technological solutions. 🔹 Spearheaded the formation and development of a high-performing marketing team. Through hands-on leadership and development programs, I enhanced our collective skills and cohesion, transforming our group into a unit that exceeds performance goals and adapts to the fast-paced marketing environment. 🔹 Entrusted with the significant responsibility of managing and allocating the marketing budget, ensuring maximum ROI. This involved strategic distribution of funds across campaigns, prudent resource management, and financial planning, aligning monetary decisions with overarching business objectives. 🔹 Led the successful implementation of cutting-edge software solutions that streamlined our marketing operations. This included managing our HubSpot platform, optimizing our marketing efforts, automating tasks, and improving collaboration and communication within the team. 🔹 Vigilantly maintained GDPR compliance, safeguarding customer data, and upholding data integrity. Established robust data governance practices, ensuring information accuracy, accessibility, consistency, and completeness throughout our marketing campaigns. 🔹 Deployed advanced CRO strategies, fine-tuning every aspect of our marketing touchpoints. Through meticulous A/B testing, user experience (UX) improvements, and content enhancements, significantly boosted customer engagement and conversions. 🔹 Oversaw data quality and management, employing analytical methods to extract actionable insights from complex data sets. This informed our strategy, campaign improvements, and personalization efforts, directly impacting our bottom line.