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Work Background
Head of Digital & Marketing Operations
Compliance & RisksHead of Digital & Marketing Operations
Jan. 2023SpainStepping into the role of Head of Digital and Marketing Operations marked a pivotal progression in my career, where my responsibilities extended beyond operational efficiency, diving deeper into strategic leadership within the digital realm. My focus broadened to encompass advertising, SEO, agency partnerships, and an overall commitment to guiding our brand through the digital landscape with precision and innovative strategy. 🔹 Advertising Oversight: Took the helm of our advertising efforts, strategically funneling resources into campaigns that maximized ROI and penetrated market segments. My initiatives included overseeing creative processes, budgeting, and channel optimization, contributing to a 500% increase in brand visibility and customer engagement. 🔹 SEO and Website Optimization: Pioneered the revamping of our SEO strategy, leading a dedicated team in enhancing website content, architecture, and user experience. These efforts boosted our website traffic by 120% and dramatically improved our search engine ranking for key terms. 🔹 Digital Agency Partnership Management: Orchestrated collaborations with top-tier digital agencies, forging strategic partnerships that enhanced the quality and scope of our marketing projects. 🔹 Go-To-Market (GTM) Leadership: As the spearhead for our GTM strategies, I harmonized cross-functional teams, setting clear objectives aligned with our business goals. 🔹 Strategic Revenue Growth: Through various initiatives, including optimizing our advertising strategy and enhancing digital presence, I contributed to a 42% growth in year-over-year revenue, underscoring the impact of solid digital and operational strategies. 🏆 Key Achievements: - Directed a holistic digital strategy revamp, influencing a 87% increase in online engagement. - Masterminded the SEO strategy that catapulted our website to the top 3 of SERP for our primary keywords.
Marketing Operations Manager
Compliance & RisksMarketing Operations Manager
May. 2021 - Jan. 2023Cork, County Cork, IrelandIn my dynamic role as Marketing Operations Manager, I have had the privilege of wearing multiple hats that have been instrumental in the structural and strategic backbone of our marketing efforts. My journey has been one of fostering operational excellence, driving marketing efficiency, and bridging the gap between marketing goals and technological solutions. 🔹 Spearheaded the formation and development of a high-performing marketing team. Through hands-on leadership and development programs, I enhanced our collective skills and cohesion, transforming our group into a unit that exceeds performance goals and adapts to the fast-paced marketing environment. 🔹 Entrusted with the significant responsibility of managing and allocating the marketing budget, ensuring maximum ROI. This involved strategic distribution of funds across campaigns, prudent resource management, and financial planning, aligning monetary decisions with overarching business objectives. 🔹 Led the successful implementation of cutting-edge software solutions that streamlined our marketing operations. This included managing our HubSpot platform, optimizing our marketing efforts, automating tasks, and improving collaboration and communication within the team. 🔹 Vigilantly maintained GDPR compliance, safeguarding customer data, and upholding data integrity. Established robust data governance practices, ensuring information accuracy, accessibility, consistency, and completeness throughout our marketing campaigns. 🔹 Deployed advanced CRO strategies, fine-tuning every aspect of our marketing touchpoints. Through meticulous A/B testing, user experience (UX) improvements, and content enhancements, significantly boosted customer engagement and conversions. 🔹 Oversaw data quality and management, employing analytical methods to extract actionable insights from complex data sets. This informed our strategy, campaign improvements, and personalization efforts, directly impacting our bottom line.
Marketing Operations & Insights Manager
PoppuloMarketing Operations & Insights Manager
Jan. 2019 - May. 2021County Cork, Ireland · On-site- Maintains work process flows by coordinating information and requirements with related operational departments; participating with and providing resources to business improvement teams. - Deliver key insights and recommendations that optimize the performance of the marketing department and marketing programs/campaigns, and assists the marketing department as a whole in the achievement of its goals. - Evaluation, implementation, and management of marketing technology systems -- automation, attribution, and other solutions used by the marketing team to do their jobs effectively. - I established and maintained scalable processes within the department that guarantee best practices in lead and campaign management. - Managing technical aspects of key marketing systems (Salesforce, Hubspot, Google AdWords, Google Analytics) used to generate, distribute and report on leads. - Lead data monitoring and maintaining, making sure marketing automation data is being properly collected and connected with other systems. - Running agile marketing alignment and campaign planning meetings. - Monitors, measure, and analyze the effectiveness of marketing initiatives and programs. - Driving strong marketing strategies and availing opportunities that will lead to sales enablement and marketing alignment with processes and initiatives that support exceptional lead management and sales enablement. Achievements - Managed planning and implementation for Social Media Strategy. - Provided oversight and direction to referral programs, Expand & SDR teams. - Developed, analyzed and communicated key program metrics with recommendations for improvements. - Managed planning and implementation of Attribution, Lead Enrichment & Referral Software About Poppulo Poppulo is the global leader in employee communications software and advisory services, partnering with many of the world's most successful corporations, such as Nestlé, LinkedIn, Rolls-Royce and Experian.
Marketing Operations & Data Analyst
PoppuloMarketing Operations & Data Analyst
Jul. 2017 - Jan. 2019County Cork, Ireland · On-site- Maintains work process flows by coordinating information and requirements with related operational departments; participating with and providing resources to business improvement teams. - Deliver key insights and recommendations that optimize the performance of the marketing department and marketing programs/campaigns, and assists the marketing department as a whole in the achievement of its goals. - Evaluation, implementation, and management of marketing technology systems -- automation, attribution, and other solutions used by the marketing team to do their jobs effectively. - I established and maintained scalable processes within the department that guarantee best practices in lead and campaign management. - Managing technical aspects of key marketing systems (Salesforce, Hubspot, Google AdWords, Google Analytics) used to generate, distribute and report on leads. - Lead data monitoring and maintaining, making sure marketing automation data is being properly collected and connected with other systems. - Running agile marketing alignment and campaign planning meetings. - Monitors, measure, and analyze the effectiveness of marketing initiatives and programs. - Driving strong marketing strategies and availing opportunities that will lead to sales enablement and marketing alignment with processes and initiatives that support exceptional lead management and sales enablement. Achievements - Managed planning and implementation for Social Media Strategy. - Provided oversight and direction to referral programs, Expand & SDR teams. - Developed, analyzed and communicated key program metrics with recommendations for improvements. - Managed planning and implementation of Attribution, Lead Enrichment & Referral Software About Poppulo Poppulo is the global leader in employee communications software and advisory services, partnering with many of the world's most successful corporations, such as Nestlé, LinkedIn, Rolls-Royce and Experian.
Google Cloud Social Media and Community Specialist
VoxproGoogle Cloud Social Media and Community Specialist
May. 2016 - Jul. 2017Cork · On-site- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. - Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. - Continuously using social media listening function and providing actionable insights across the organisation functions as well as identifying communications gaps, opportunities for customer engagement & identify possible reputation/security/safety risks. - Support the company's identity by generating original content consistent with the company brand, voice, and style. - Moderate all user-generated content in line with the moderation policy for each community. - Manage and nurture our Community volunteers: host monthly syncs, manage escalations, identify rising stars. - Handle escalations that could have a PR risk and escalate where needed. - Day-to-day management of the Google Cloud Social and Community platforms including Google G Suite Forum, Twitter, Google+, Google Cloud Connect. - Develop and deliver various training programs, workshops. - Stay informed about social media developments, emerging technologies, communications best practices and trends in the social media field. - Weekly and monthly newsletter production, and collateral material development, for the existing projects. - Assist coordination and logistics for Social & Community Meet-ups. - Represent Google Cloud at the regular Google-wide CM syncs. - Deployment of projects with Google Cloud, Pilot and launching Worldwide to all vendors. - Created the training materials, training deployment, 4 week road-map and weekly syncs. - Increased the number of submissions for the projects with 200% though tracking the behavior of the users and AB testing. - Created marketing materials, keeping them consistent and providing support across all vendors worldwide.
Google Enterprise Support
VoxproGoogle Enterprise Support
Dec. 2014 - May. 2016Cork · On-site- Providing world-wide phone and email support for Google Apps for Work customers to agreed SLA's. Specializing in Migration and Sync. - Working with Salesforce CRM, where I created custom views of my queue to improve my productivity and management. Created views of my colleague’s queue, in case they are OOO, and I had to follow up for them. - Participated for 1 month in Plato project, where I was Tier 1, with over 80% FCR rate. - I was Communication Leader in GPTW Culture Audit Task Force. - Successfully finished Customer Experience Mapping course. - Use of built in tools and Knowledge bases and open source tools to investigate and troubleshoot complex problems. - Advanced DNS configuration. - Planning and executing migrations of user’s data from Cloud based and local Exchange servers - Advanced Email configuration, routing and troubleshooting of multiple email systems. - Assist in Chromebook Management, Setup and Deployment guidelines and troubleshoot general issues. - Integration of third party platforms/systems with Google Apps/Gmail. Remote Assistance with Google WebEx, Hangouts and Chrome Remote Desktop. - Assisting and coaching new recruits and colleagues from different departments. - Configuration and troubleshooting of Active Directories, Web servers, third party mailing systems and servers (such as Exchange Servers), Student Information Systems and Directories. - Configuration and troubleshooting of desktop applications and mobile devices utilizing POP, IMAP and SMTP sync protocols. - Hosted MSM Case Bashing 2 weeks in the row, through Hangouts and in Amphitheater. - I have designed crests for MSM, Chrome, API, WorkIT Quality Team, and a new crest for Voxpro F.C.
Assistant Manager
Costa CoffeeAssistant Manager
Dec. 2012 - Dec. 2014Cork, County Cork, Ireland · On-siteCash management Opening and closing the store/preparing for the shift to brand standard Ordering consumables/food Monitoring/delivering service to brand standard Ensuring our service standards are met by providing customers with prompt service, quality beverages and food products in a friendly, fast paced and upbeat environment Delivering a high level of customer service and interaction Training all team members to Barista level Health & Safety/Food Safety checks
Co-Founder & CMO
CarpathiaLabsCo-Founder & CMO
Nov. 2012Cork · RemoteAs the Co-founder and Chief Marketing Officer (CMO) of CarpathiaLabs, I specialize in bridging the gap between business objectives and creative strategy, delivering data-driven results in the ever-evolving digital marketing landscape. With over 10 years of experience in the industry, I have a passion for innovation, a commitment to staying on the forefront of digital trends, and a focus on providing unparalleled service and results for our clients. Strategic Leadership: Co-founded CarpathiaLabs, scaling its presence and client base through strategic partnerships, innovative marketing strategies, and customer-focused solutions. Led a dynamic team in a fast-paced, results-oriented environment, fostering creativity, professional growth, and high-performance standards. Digital Marketing Mastery: Extensive experience across all facets of digital marketing, including SEO, SEM, PPC, content marketing, social media, and influencer partnerships. Adept at leveraging diverse digital channels and technologies to amplify brand messages, engage target audiences, and drive measurable action. Data-Driven Decision Making: Proficient in harnessing data and analytics to steer strategic planning, campaign optimization, and ROI evaluation. Skilled at translating complex data into actionable strategies to meet and exceed KPIs and business growth objectives. Client Relations & Retention: Proven success in building and maintaining strong relationships with clients, stakeholders, and industry partners. Known for excellent communication and negotiation skills, ensuring client satisfaction and loyalty through customized, value-driven service offerings. Innovation & Trends: Dedicated to continuous learning and adaptation in the digital sphere, anticipating industry shifts, and integrating emerging technologies and platforms into business strategies for sustainable competitive advantage.
Night Manager
Domes Of EloundaNight Manager
Apr. 2009 - Nov. 2012Elounda, Crete- Leadership and support to all members of the Front Office and made sure the Hotels Standards of - Excellence are applied in all areas supervised. - Manage and monitor activities of all employees in the Front Office department making sure they adhere to the standards of excellence and to the guidelines set in the employee handbook, hotel policies and procedures, coaching, training and correcting where needed. - Direct and oversee all hotel operations during the night shift to ensure guest satisfaction and safety. - Conduct Briefing for all staff during Night Shift. - Inform all Overnight staff of nightly activities, group and VIP arrivals as well as special requests and repeat guests. - Check accommodations, making sure any special requests are carried out accordingly, greet guests upon arrival and ensure escort to accommodations if appropriate. - Maintain a professional and high quality service oriented environment at all times. - Deal with complaints, problem solving, disturbances, special requests and any other issues that may arise. - Manage the night shift in the department ensuring all employees perform the tasks assigned to them and coordinate Front Office activities with other departments. - Sometimes required to welcome our guests to the hotel in a friendly and helpful manner, ensure that the public areas are kept clean and tidy. - Actively participated in the decision making process on guest relocation for nights when over capacity, execute accordingly and ensure a smooth relocation process. - Monitor and develop team member performance , providing supervision, scheduling, assigning nightly work, conducting training, conducting counselings and evaluations and delivering recognition and also reward. - Ensure the accurate completion of the daily night audit in a timely fashion. - Oversee preparation of daily summary reports.

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