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Work Background
Meta Senior Client Solutions Manager
Aleph Group, IncMeta Senior Client Solutions Manager
Aug. 2022 - Mar. 2024Bangladesh
Meta Client Solutions Manager
Aleph Group, IncMeta Client Solutions Manager
Mar. 2020 - Aug. 2022Dhaka, Bangladesh
Sr. Executive, Digital Marketing
Prothom Alo DigitalSr. Executive, Digital Marketing
Jan. 2017 - Mar. 2020Dhaka- Developing strategy and execution plan of digital performance marketing across all channels, Paid/ Owned / Earned. - Experienced in Programmatic buying. - Expertise in Facebook Power editor, Google AdWords, Google Analytics, Google Tag Manager. - Managing budgets tactic, bidding & optimization and campaign performance across all digital marketing channels to meet business’ objectives. - Prepared reports to measure and evaluate campaign performance and business opportunities in order to improve the business performance. - Developed strategy of social advertising & display advertising for conversion purpose. - Oversee end-to-end digital acquisition campaign execution - Coach team members on managing & optimizing social, display and affiliate ads and conduct business approach. - Understand media landscape, benchmark, content & format, look for opportunities that could improve performance - Create presentation for management and share result to team member on key learning and next step - Oversee the creative process and give guidance to graphic design team - Provide creative strategy with different ad format for each advertising platform e.g. image, video, carousel, canvas, etc. - Define UTM, Pixel, tracking, tagging and measurement requirement for testing and campaigns. - Work with Ad Sales team in campaign planning and design campaign strategy for different clients. - Work with Facebook Rights Manager & YouTube Content ID to detect and protect copyrighted content. - Work with content team to develop new content marketing strategy for clients. - Work with web development team in website design & introduce new products.
Digital Marketing Executive
Prothom Alo DigitalDigital Marketing Executive
Dec. 2014 - Dec. 2016Dhaka- Analyze and prepare weekly/monthly reports of website performance. - Prepare campaign planning presentation for clients. - Perform DMCA complaints to fake websites and app that steal or copy contents.
Media Analyst
Magnito DigitalMedia Analyst
May. 2014 - Sep. 2014Facebook Media Buying, Facebook Media Analysis, Facebook Campaign Report, Page Response Management, Social Media Contest, Augmented Reality, Media Planning & Analysis, Trend analysis, Media Dashboard etc.
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