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Work Background
MSDBrand and Customer Manager - Oncology
May. 2024City of Johannesburg, Gauteng, South Africa
Accord HealthcareSenior Oncology Product Manager
Dec. 2022 - Oct. 2023City of Johannesburg, Gauteng, South Africa• Developed and implemented strategies, tactical plans, and marketing communications per business strategies in oncology. Responsible for an allocated product’s positioning/promotion, pricing, and place (channel focus) with innovative product campaigns that communicate the product's unique selling features while having the patient central to all • Prepared, and implemented innovative and measurable marketing campaigns and initiatives in line with marketing plans, tracked performance, and recommended necessary changes to optimize the performance of the marketing function • Understood the Oncology patient's journey and all the support organizations that impact patients' lives positively. Supported the supporters where possible, thus growing corporate brand equity • Communicated, collaborated, coordinated, and gained Management’s approval for the launch campaign, Top 6 products campaigns, High-viz tactics, and gap closure campaigns. These product campaigns ensure that my products can assist with closing the company’s income gap. Projected at the time to raise an additional 3mio in the FY • Marketing research monitored competitor activities, pricing, and positioning to ensure that Accord’s unique selling positions were maintained and promoted • Provided the comprehensive launch plan for a 4th Generic to market. At resignation, the launch plan was on time and within budget • Kept FY23 marketing spend within budget. Planned FY24 Marketing spending and YTD spending are on track. Developed a tracking document to ensure constant visibility and tracking. This could also be used for an ROI analysis per product • Establishing relationships with KOLs is important and as a generic house I built good relationships with SASOPH (South African Society of Oncology Pharmacists) • Proactively supported the sales team with campaigns and tactical plans and co-working in field • Provided management with relevant inputs (P&L per brand) in business reviews and annual planning sessions.
Fresenius Kabi South Africa (PTY) LtdGroup Product Manager: IV Medicines, Standard Solutions and Oncology
Jul. 2018 - Dec. 2022Johannesburg Area, South Africa• Completed the strategic planning/vision for the product groups, each brand's Situational Analysis - Market profiles, market access analysis, key milestones and related timelines, Segmentation, Patient journeys, competitors’ analysis, and SWOT analysis. Strategy development included each product’s position statement. Tactical plans included b • Skilled in marketing research which was completed for various Gap List products, new registrations and a portfolio of chemotherapy products • Coached and managed employee reviews and training. This included coaching on brand plan development, patient journeys, data analytics, marketing research, business levers, the South African pharmaceutical industry, database development, Popi Act-, Code-, and Regulatory, compliance, Fresenius Kabi procedures, and developing their Excel skills • Content plan development which included printed and digital media marketing, researched, facilitated and approved, content creation which included HCP CPDs, advertising and marketing emails and Representative detail aids and tactics • Effectively managed KOLs, Continuous Medical Education opportunities for HCPs and conferences • Developed, arranged, and conducted field force training based on extensive self-development, research, KOL interactions, and product knowledge. Conducted strategy briefing meetings and training programs for all Representatives. • Business case development for the launching of a generic Oncology portfolio. This included an in-depth market analysis, patient journeys, data sourcing, launch plan development, and the project management of the cross-functional team to ensure the successful launch of the portfolio, budgeting, expense planning, access strategy, and pricing analysis and recommendation. Market entry strategy development and defining an ICON formulary strategy to ensure that Oncology patients have access to quality affordable medicine.
Aspen PharmaLead Project Manager: New Product Launches
Sep. 2013 - Jun. 2018Gauteng South AfricaCreated, built and led a Project Management team that was responsible for creating organic growth through launching and re-launching products into the South African Market. This also included managing the gap list for the South African business, gathering analysing, and communicating the needs to the New Business Development team. • Leverage knowledge of organization development, project management, change management, and process improvement to build the skills of team members. • I managed a team of one Senior Project Manager, two Project Managers, and a System Administrator. • Ensure all projects and programs are delivered within scope, schedule, budget, and quality levels consistent with customer/department expectations. Responsible for 570 projects of varying timelines. In 2018, the team launched all budgeted projects within defined tolerances. • Leverage knowledge and prior experience to develop appropriate solutions. Removed impediments • Engage successfully with diverse project stakeholders and other non-launch related stakeholders, which includes external IT vendors and our internal IT department. • Introduced, implemented, embedded, and improved Project Management principles • Managed the Gap/Wishlist process and products; each idea gets analysed and Senior Management incl. CEO approval is received to initiate the project, after which the project is created and actively managed. Therefore, I played a key role in achieving strategic business objectives by driving organic growth for the company. • Business lead for a Launch Management system development project and the Reporting module. • Oversaw large portfolio of projects to support teams, report progress and influence positive outcomes for key stakeholders. • Enhanced operational and team practices to optimise project development. • Developed project plans and managed project scope using methodologies to guide projects from conceptualization to implementation and maintenance.
Aspen PharmacareNew Product Launch Manager (Group – Including South Africa)
Jan. 2012 - Sep. 2013Johannesburg Area, South Africa• I now had the additional responsibility of the South African market for which I had to manage two Launch Managers although the guiding of the launch process for the international territories was still my sole responsibility. • Implemented an effective change management process including managing stakeholders, selling the new process to all role players and training them accordingly, and building the team while transforming their way of working towards a Project Management methodology. • Worked collaboratively with teams from Aspen Pharmacare South African business Regulatory Affairs, Finance, Supply & Demand, Sales & Marketing and Aspen Pharmacare Manufacturing sites. • Leveraged extensive experience of Pharmaceutical Business and Cost and Risk Management along with comprehensive knowledge of in-country pharmaceutical market, pricing strategies, pricing frameworks and legislation, and relevant Local and Global agreements. • Reviewed, monitored and managed impacts of Regulatory Affairs, Patents, and Trade Routes. • Initiated and created a sustainable database as none existed, developed the business requirement, and redesigned the launch process.
aspen pharmacareNew Product Launch Manager (Group)
Feb. 2011 - Jan. 2012Johannesburg Area, South Africa- Managed the launching of Aspen Pharmacare Intellectual Property, which is held in South Africa, in rapidly-expanding International Markets - Exercised specific responsibility for Mexico, Venezuela, Brazil and Sub-Saharan Africa - Ensured that product launches added strategic and/or monetary value to Aspen Pharmacare Holdings - Engaged with stakeholders within Virtual Manufacturing facility and Manufacturing facility, as well as in Regulatory Affairs departments of Aspen Pharmacare, its affiliates and its partner in Sub-Saharan Africa - Worked closely with in-country CEOs and managers of New Business Development, Finance, and Supply Chain, and with affiliate Sales & Marketing teams in Mexico, Venezuela and Brazil - Evaluated and made recommendations on New Product Launch Budgets for Aspen territories, based on interpretation of regulatory and commercial information - Verified commercial, financial and pharmaceutical information supplied by various markets, to incorporate it in preparing Profit & Loss statements for development work - Fostered communication to enhance understanding between Manufacturing facilities and Marketing teams - Monitored and evaluated territory launch plans - Identified risks and made recommendations on mitigation actions - Worked alongside Executive team to conduct COG and MOQ negotiations with Manufacturing sites - Learned, used, managed, and assisted colleagues with SharePoint portal
Aspen PharmacareKey Accounts Manager
Jun. 2005 - Feb. 2011Port Elizabeth Eastern Cape- Led the Eastern Cape Public Healthcare team in meeting and exceeding financial and sales targets - Reviewed, adapted and implemented a Regional Strategy - Reported on, developed and implemented provincial strategy to support New Product development - Ensured implementation of market penetration strategies for the team's target market - Facilitated promotional product knowledge to the team, mentored the team with regular co-working - Planned, prepared and presented contributions at customer conferences and cycle meetings - Managed all customer planning, reports and records - Monitored invoiced sales against orders, analysed variances, and took corrective action - Enabled accurate forecasting by gathering current demand data and customer’s estimate on future demand data - Planned, adjusted, and executed plans according to customer needs - Served a wide range of customers including the Eastern Cape Department of Health, municipalities, tertiary institutions, and NGOs as well as administrative and specialist doctors and GPs, Pharmaceutical Services and the Nursing fraternity. o KOL management: Built and maintained strong relationships with key clients in the State. o Managed their expectations, concerns, and needs: Cross-functional team collaboration was practised consistently. o Sales Management: Met sales targets and revenue goals by identifying opportunities for cross -selling and cross-selling products. Implemented sales strategies that were effective within the Eastern Cape context. o Data Analysis & Tracking: Sales data and performance metrics to track the success of key account strategies. Data analysis in Excell to identify market trends. o People Management: Two Sales Representatives reported to me, I managed their daily performance and tracking of their weekly activities
Aspen PharmacareMedical Representative
Jun. 2002 - Jun. 2005Port Elizabeth Area, South AfricaProduct Knowledge o Thorough understanding of the company's products on tender, their features, benefits, and competitive advantages. Customer Engagement o Engaged with healthcare professionals through face-to-face meetings, presentations, and product demonstrations. Territory Management o Managed to develop a customer base within the Eastern Cape, a very rural province. Identified key accounts, prioritized sales opportunities, and created strategic plans to maximize sales and market share. Sales Targets o Met and exceeded sales targets set by the company Market Analysis o Monitored market trends, competitor activities, and customer feedback to identify opportunities and challenges. Compliance o Adhered to ethical and legal guidelines when promoting and selling pharmaceutical products. Relationship Building o Building strong relationships with healthcare professionals is crucial for sales.
Western District Council ( CACADU)Registered Nurse
Feb. 1997 - May. 2002Kouga Eatern CapePatient Care o Responsible for direct patient care. o This included assessing the health needs of individuals, administering medications, monitoring vital signs, and doing procedures. o Adhered to clinical guidelines, and implementation of evidence-based practices to improve patient outcomes. Health Promotion and Education o Educated patients and their families about healthy lifestyle choices, disease prevention, and management of chronic illnesses. Collaboration with the Healthcare Team o Collaborated with other healthcare professionals, such as doctors, community pharmacist, and social workers, to ensure comprehensive care for patients. Community Outreach o Engaged with community outreach programs to promote healthcare access and awareness. Documentation and Record-Keeping o Maintained accurate and up-to-date patient records, documenting vital signs, medications administered, and any changes in the patient's condition. People Management o Managed the day-to-day activities of 1 x staff nurse, 1 x community health worker, and 1 cleaner
Stellenbosch Medi-ClinicStaff Nurse
Jan. 1995 - Jan. 1996Stelenbosch- Gained valuable experience as Staff Nurse in a private hospital
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