Arvind Pasricha - Director, Paul & Marigold

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Work Background

Paul & MarigoldDirector

Jan. 2014Singapore, Malaysia & AustraliaPaul and Marigold is working at the intersection of brand, design and digital to transform companies, forge meaningful connections, and craft unforgettable experiences. We are a creative branding and communications agency providing a suite of digital creative experiences to corporate clients. including interactive websites, UI/UX and our latest offering- Responsive Digital Reporting. This is tailored specifically for organisations seeking to maximise the value of their corporate and sustainability reports by transforming them into engaging and interactive microsites. In my current role I am involved in providing strategic vision and leadership across all aspects of the business - sales, people operations, customer engagement, business development and revenue generation. I work closely with clients and companies to create brand strategies, identities and digital experiences that make them stand out.

LPKBusiness Development Director Asia

Jun. 2011 - Dec. 2013SingaporeAn international branding and design agency offering brand insights, brand strategy, brand expression (creative strategy), brand innovation, 2D and 3D packaging design and retail design. Responsibilities - Client Engagement - Project Scoping - Provide consultancy to the President/LPK International, Asian Managing Creative Director and Business Unit Executives. - Provide Consultation across- Brand Strategy, Brand Identity management and Design. - Establish measurable success criteria for new business development for the Asian region. - Involved in sales forecasting and planning. - Good track record in generating leads and closing them. Won Projects • Nestle (Malaysia); Fleet Laboratories; Cerebos, 3M, Sennheiser Led to projects: • Kellogg’s (India, China), Unilever (Asia Pacific), Kraft Cadbury, SABMiller (Asia), Unilever, Kraft Cadbury (India), Mondelez International (Asia Pacific), Watson’s, MARS (India), Jala China, Pokka, Coca Cola (China), Super Coffee

Design BridgeBusiness Development Manager

Oct. 2009 - Jun. 2011SingaporeAn international branding and design agency with expertise in strategy, identity, brand experience and brand guardianship. Responsibilities - Target, approach and convert new business opportunities in the Asian region primarily with MNC’s. - Create the new business development annual plan based on research, strategic analysis of opportunities and the agreed company annual business plan. - C suite Relationship building - Development of sales initiatives and credential presentations. - Work with the client servicing teams at the London and Amsterdam offices in developing new business opportunities with existing clients. Good track record in generating leads with the following: Won Projects: • JTI Duty Free, Nestle (Philippines), Pernod Ricard (Asia Pacific), Wipro (India) Led to projects: • Unilever, Nestle R&D, Singha Beer, Sanofi Aventis, MARS, Super Coffee, Pepsi (India)

Above ConsultancyBusiness Development Manager, Asia Pacific/Project Manager

Jul. 2006 - Jan. 2009SingaporeA global Design Consultancy offering services in design and branding through total branding solutions, primarily dealing with corporate and retail interior design. Responsibilities - Incharge of Singapore Office. - Servicing of clients across design, production, event management and corporate identity. - Managing the creative and production teams till the final delivery. - Managing the commercial aspects of the client relationship such as pricing, quotations, monitoring work in progress, billings and collections. - New business development in the Asian Region, which involves market/industry research and new business evaluation.

Chimera Sdn BhdAccount/Project Manager

Jan. 2003 - Jun. 2006Kuala Lumpur, MalaysiaA Multi-Disciplined Brand Design Consultancy Responsibilities - Development of Brand building strategies. - Monthly and yearly planning and execution of various corporate branding, communications events and initiatives, ensuring effective implementation of strategies to achieve brand goals. - Servicing of clients across design & production, media services, PR, direct marketing, event management, corporate identity, in-store communications, and incentive programs. - Managing the creative and production teams till project delivery. - Managing the commercial aspects of the client relationships such as pricing, quotations, monitoring work in progress, billings and collections.

Octagon Creative Advertising AgencyAccount Executive

Jul. 2002 - Dec. 2002Kuala Lumpur, Malaysia- Serviced clients across design & production. - Built strong client relationships. - Managed and worked with the creative and production teams. - Managed the commercial aspects of the relationships such as pricing, quotations, monitoring work in progress, billings and collections.