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Network Power<100 people
Roles
🏦100%
Finance
Geos
🇭🇰100%
Hong Kong
Work Background
Career BreakFull-time parenting
Jan. 2022
Cocomore AGIT Project Manager
Jan. 2021 - Dec. 2021
TILDASProfessional Freelancer
Jan. 2020 - Dec. 2021
Mazda Motors (Deutschland) GmbHCoordinator Dealer related eBusiness
Jan. 2015 - Dec. 2019Leverkusen, Nordrhein-Westfalen, Deutschland- Dealer Website: Responsible for the strategy and relaunch of dealer websites with a budget of € 1 million. Select and establish a new agency as designing and developing partner. Accountable for user requirements gathering. - Establish Search Engine Optimization measurements. Supervise content, quality and legal checks on website. Define and lead training concept for website users (Mazda dealer network). Define, monitor and analyse key metrics, e.g. by using Google Analytics, for launched features and feed learnings back into the product development - Search Engine Advertising: Introduced new concept of integrated digital campaigns. Drove a 200% increase in website traffic. - Leadmanagement: Boosted lead generation by 125%, primarily through relaunch of dealer websites and focus on smart integration of CTA. - Digital Marketing: Develop, control and optimize display and email advertising measurements to be used by Mazda dealer network - according to the relevant ROI criteria - Reputation Management: Introduce a dealer evaluation tool, including common evaluations like Google, Facebook and national platforms. - Customer Relationship Management: Control of campaign management: planning, coordination and implementation of CRM activities online and offline for existing and third-party customers (both for the quarterly Salespush and for new product launches)
Renault Deutschland AGIntern Trade Marketing
Jan. 2012Köln, Nordrhein-Westfalen- In charge of the development of advertising material (e.g. vehicular badges) - Coordinated the entire price list process
- Traced and controlled budgets as well as prepared financial statements
- Maintenance of the Renault and Dacia websites and online stores
- Developed templates for advertisements and created special offer information sheets for traders
Toyota Deutschland GmbHProjektmanager
Jan. 2012 - Dec. 2014Köln, Nordrhein-Westfalen- Pan-European project: developed a product database tailored to the requirements of Toyota Deutschland GmbH (including planning of system requirements, audit of implemented changes, advisory activity)
- Created process-driven training material as well as conducted trainings for end users
- Data migration: data analysis, data cleansing and consolidation of system data
- Analysis of market situation & monitored competitors
Volkswagen NavarraIntern University Recruitment/ Human Resources
Jan. 2009Pamplona, Autonome Gemeinschaft Navarra, Spanien
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