Mazda Motors (Deutschland) GmbHCoordinator Dealer related eBusiness
Jan. 2015 - Dec. 2019Leverkusen, Nordrhein-Westfalen, Deutschland- Dealer Website: Responsible for the strategy and relaunch of dealer websites with a budget of € 1 million. Select and establish a new agency as designing and developing partner. Accountable for user requirements gathering. - Establish Search Engine Optimization measurements. Supervise content, quality and legal checks on website. Define and lead training concept for website users (Mazda dealer network). Define, monitor and analyse key metrics, e.g. by using Google Analytics, for launched features and feed learnings back into the product development - Search Engine Advertising: Introduced new concept of integrated digital campaigns. Drove a 200% increase in website traffic. - Leadmanagement: Boosted lead generation by 125%, primarily through relaunch of dealer websites and focus on smart integration of CTA. - Digital Marketing: Develop, control and optimize display and email advertising measurements to be used by Mazda dealer network - according to the relevant ROI criteria - Reputation Management: Introduce a dealer evaluation tool, including common evaluations like Google, Facebook and national platforms. - Customer Relationship Management: Control of campaign management: planning, coordination and implementation of CRM activities online and offline for existing and third-party customers (both for the quarterly Salespush and for new product launches)