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Work Background
Emakina MENAProduct Director
Aug. 2020Dubai, United Arab EmiratesA key member of the Product and Management team. Translating client product requirements into innovative and ‘first to market’ digital products, through the utilization of Agile & Scrum methodologies. Developing product strategy, visions and project plans. Maximizing the value of website and app’s through the development of smart design, usability, quality and delivery of unique features. Setting out the product development roadmaps and actively managing the full project lifecycle, ensuring all projects are delivered on time, within budget and drive high value. Fully responsible for project budgets that range from $600,000 through to $3 + million. Cultivating a diverse and high performing teams of 12+ specialists. One of the first in EMEA regions to deliver complex projects built on MACH (Micro Services, APIs, Cloud & Headless). Spearheading research and data-driven insight programs that develop real-time market data and insight, which drives the evolution of market changing products.
IMPACT BBDOSenior Product Owner
May. 2019 - Aug. 2020Dubai, United Arab EmiratesIntegral member of the Senior Management team. Spearheaded the development of user-friendly digital experiences and products. Built strong client relationships, analyzed their requirements, then bridged the gap between the client and the in-house and external development teams, acted as that true internal voice of the client. Defined and executed all aspects of the product management strategy. Led the development and structure of products and solutions across the entire product lifecycle. Ensured alignment with stakeholders on the product vision, features and functionality. Set out project blueprints, tracked and owned product backlogs and sprint plans. Defined the product scope across every project, outlined features and product release.
Creative Spark, an M&C Saatchi companySenior Product Owner
Jan. 2017 - May. 2019Cape Town Area, South AfricaResponsible for the day-to-day management of the software developers, engineers and designer teams. Responsible for the design of product scope, project milestones and resource management. Created and monitored change plans and roadmaps. Ensured the governance process was documented. Mapped out user stories with applicable acceptance criteria and maintained the product backlog. Collaborated with architect, business analyst, UX and commercial stakeholders to translate business requirements into user stories for the development team to implement.
Elevator (Stretch) AgencyProduct Owner
Nov. 2014 - Dec. 2016Cape Town Area, South AfricaDefined multiple digital products from concept creation through to launch, via SCRUM methodologies. Integrated wireframe designs, user stories, customer flows and user testing of new ideas Schedules. Prioritized digital programs, set out capability roadmaps, delivered prototypes and proof of concepts that focused on innovation across digital services. Monitored Google analytics, used A/B testing and other digital analytical metrics. Managed key project objectives that ensured growth across the business and delivery on ROI.
Bizcommunity.comTechnical Project Manager
Jul. 2013 - Oct. 2014Cape Town Area, South AfricaThe purpose of my role with Bizcommunity was to manage and assist clients with their project plans to develop their company microsites within the Bizcommunity platform. I managed their campaigns as well as sell and upsell digital services.
I provided efficient client liaison and project management services to deliver on client requirements. I actively consulted with clients regarding Web Development, SEO, SEM, CPM & CPC marketing campaigns and conversions.
Viva VisionDigital Project Manager
Jun. 2012 - Jul. 2013Johannesburg Area, South AfricaI worked as the Digital Project Manager together with a team of Web developers and Designers, community managers and senior management to increase the online affiliate network of the company's partners to promote various websites thus increasing traffic and converting more sales. At Viva Vision I managed the digital projects and campaigns for online affiliate programs. My responsibilities included briefing client requirements, setting team tasks and ensuring end-to-end management of project life cycles. Keeping current accounts active through customer service efforts, and developing new affiliate programs. I worked together with a team of Web developers and Designers, community managers and senior management to increase the online affiliate network for increased acquisition and traffic.
Rentokil InitialAccount Manager
May. 2011 - May. 2012Johannesburg Area, South AfricaAs Account Manager I was responsible for managing B2B customers who would purchase the company's products and services and manage their portfolios. I often had to meet with clients, both in and out of the office with the goal of building relationships, cross selling and managing client accounts.
UDM International (Pty) Ltd.Sales Consultant
Jan. 2011 - Apr. 2011I was employed as a tele sales consultant with the objective of selling insurance policies to prospective clients via telephone and meet weekly targets for the company.
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