Diana Tyler - Creative Marketing Director, Di and Daughters

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Network Power<100 people

Roles

✨54%

Business Owner

🔥45%

Startup Founder

💸45%

Marketing

Geos

🇮🇳45%

India

🇫🇷9%

France

🇭🇺9%

Hungary

Work Background

Di and DaughtersOwner Di and Daughters

Jul. 2019Remote · RemoteActively consulting with WinStreakz and other clients encompassing multiple industries including performing arts, behavioral health, pet services, restaurants and many other small-medium businesses.

Gannett | USA TODAY NETWORK - San Joaquin Media Group-The RecordDigital Director

Oct. 2017 - Jul. 2020Roseville, California, United States · HybridIn this role, I led digital marketing operations, including SEM, SEO, and digital display management. Upon onboarding, I noticed a long channel of communication for information dissemination regarding client campaign fulfillments. I not only streamlined the communication process but also suggested a cohesive team effort when taking client orders. As a result, I improved the marketing campaign execution efficiency and reduced errors. Key Skills: Brand Outreach Plan Development | Digital Marketing Solutions | Campaign Goal Setting & Achievement

YPDigital Account Executive

Mar. 2015 - Sep. 2017Sacramento, California AreaManaged and sold Digital Advertising in and around Greater Sacramento, CA. Here, I developed and executed successful marketing campaigns to avoid inefficiency in campaign fulfillment. As a result, I generated thousands of dollars in revenue in a year and secured various new accounts. Key Skills: KPI Performance Oversight | Market Opportunity Analysis | Cross-Disciplinary Collaboration

The Hartford CourantDigital Marketing Manager

Oct. 2010 - Dec. 2013Hartford, Connecticut AreaAs a Digital Marketing Account Executive was responsible for implementing marketing programs for my customers that include internet, social, mobile and SEO marketing programs. Here I provided digital marketing expertise to ensure the successful execution of marketing campaigns for various clients. Key Skills: Performance Evaluation | High-Level Goals & Accountabilities | Strategic Planning & Execution

Panera BreadNortheast Field Marketing Manager

Jul. 2005 - Nov. 2008Hartford, Connecticut AreaManaged local teams of Store Marketing Managers throughout the Northeast and Florida markets. Responsible for all neighborhood and external marketing efforts for 200 Franchise and Company bakery cafes. Here, I orchestrated meetings to roll out marketing plans and facilitated training for various corporate leadership programs for the marketing and field teams. Key Skills: Marketing Plan Development | Training & Development Notable Achievements: ◆ Developed two new franchisees, and guided them through process of hiring and training new employees, as well as developing successful marketing strategies for their markets.