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Work Background
Self EmployedBrand Strategy Consultant
Nov. 2023Various freelance global and regional strategy roles; projects including new and existing molecules of Novartis, UCB and others.
• Developed a US and EMEA go-to-market strategy for a new rare disease biologic (unbranded: market shaping and branded one): defined positioning, value proposition, developed messaging; ran client workshops and conducted HCPs interviews
• Supported launch in EMEA of a first ever medicine for ultra-rare mitochondrial disease
• Led development of annual marketing activities for CAR-T, osteoporisis, myasthenia
gravis and immunodeficency treatments
Fishawack HealthStrategy Consultant
Jan. 2022 - Sep. 2023London, England, United KingdomApplying strategic, analytical and creative thinking to solve challenging brand issues for pharmaceutical clients globally. Therapy areas: solid tumours, blood cancers, rare diseases, neurology, immunology, dermatology, medical aesthetics.
Scope of projects: global, US, EMEA.
Expertise areas: portfolio management, brand strategy, brand planning, launch excellence, engagement and tactical planning, HCP and patient communications
Sinclair PharmaGlobal Brand Lead
May. 2020 - Dec. 2021London, England Metropolitan AreaLeading global category growth for 2 medical aesthetics brands – HA facial fillers (70% of portfolio). Built a premium brand of newly acquired filler line MaiLi from scratch and launched in 12 months, which achieved £1M sales in 40 days in Europe (10 countries). Refreshed a global brand targeted to Gen Z (strategy, repositioning: new brand identity, value proposition B2B2C, new comms) - Perfectha. - Developed global 3Y strategy for 2 brands on 55 markets - Created brand identity, value proposition and positioning - Designed tools and assets to facilitate customer journey - Drove innovation via communications, scientific expertise, collaboration with opinion leaders, and bespoke B2B and B2C campaigns.
EthaProduct Manager
Sep. 2019 - Apr. 2020London, United KingdomDesigned a commercially optimised portfolio of products for a luxury wellness brand (early stage) to deliver a comprehensive customer experience. Project cancelled due to economic uncertainty at the time
Offa Innovative Solutions Marketing Manager
Sep. 2018 - Aug. 2019Warsaw, Mazowieckie, PolandOffa Innovative Solutions develops hi tech cosmetics based on biotechnological innovations, looking for revolutionary solutions in a daily care of face and body. Offa's products and brands use exceptional raw materials found in scientific laboratories, unprecedented on the cosmetics market, to produce cutting-edge highly efficient skincare. The first cosmetics brand of Offa Innovative Solutions is SEVENEA - a line of products enriched with the Intelligent Transport System and a high concentration of botanical extracts and rare oils. The unique formula of the Intelligent Transport System ensures the transfer of the active components in a stable and unchanged form to the deepest layer of the edpidermis to provide the skin with thorough regeneration and strengthening, that lasts for 7 days.
Basel Olten Pharm S.A.International Marketing Manager
Nov. 2017 - Aug. 2018Warsaw, Masovian District, PolandDevelopment of Strategy and Communications for Basel Olten Pharm Brands for export markets, mainly Middle Eastern, Asian and European.
Basel Olten Pharm S.A.Brand Director
Dec. 2016 - Oct. 2017Brand strategy and new product development for modern skincare and haircare brands.
Independent consulting projects for startups within positioning, branding, and product offerMarketing Strategist
Jan. 2016 - Dec. 2018
AvonSenior Brand Manager Central Europe
Jul. 2014 - Sep. 2016Developing strategy and ensuring growth of Personal Care and Hair Care brands for 19 countries in Central and Southern Europe
ShiseidoBrand Manager Central Europe
Oct. 2011 - Apr. 2014PolandATL, BTL, digital, portfolio management
L'OréalMarketing Intern
May. 2011 - Sep. 2011Internship for L'Oreal Paris brand, Poland
Perfetti Van MelleMarketing Specialist
Mar. 2011 - Apr. 2011Mentos brand
SpenglerFox, VDG InternationalResearch Consultant
Jul. 2007 - Sep. 2010part-time job during studies
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