AmazonHead of Growth Marketing & Ecommerce, Blink
Jan. 2017 - Jan. 2020Andover, MALed brand strategy and customer acquisition programs, including marketing strategy, brand, television, performance marketing, connected TV, direct mail, radio, social media, eCommerce strategy, and influencer programs that have fueled significant customer growth and repeat purchase. Successfully launched a new DRTV sales channel, acting as general manager with P&L responsibility.