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WeVideoChief Marketing Officer
Oct. 2022 - Apr. 2023A cloud-based video editor with consumer and B2B SaaS customers primarily in education. Responsible for marketing, go-to-market strategy, brand strategy, customer acquisition, and growth strategy. Oversee a team of marketing, creative, and operation professionals. Accountable for delivering on-demand generation, forecast, budget, and team development.
CarroChief Marketing Officer
Jan. 2021 - Jan. 2022Boston, MassachusettsA cross-channel selling application in the Shopify ecosystem that allows direct-to-consumer brands to dropship or sell each other's products directly through their ecommerce stores. In charge of brand strategy, marketing, and sales programs as this early-stage startup pivoted from influencer marketing to an app in the Shopify market that enabled a double-sided marketplace for customers. Led complete rebranding initiative, reset customer acquisition strategy, created business development program, and restructured team while significantly growing new customers joining the product's new B2B SaaS version.
Jan. 2020 - Jan. 2021Waltham, Massachusetts, United StatesA fintech and mobile payments application designed for parents with children under 18 to share funds and teach financial literacy. It included a mobile debit card, wallet, and broad ecommerce marketplace. Chief marketing and revenue officer responsible for setting product and brand strategy, customer acquisition program, customer experience, and ecommerce programs. Critical in pivoting business strategy from a family chores mobile app to a mobile payment or "Venmo for families" service while the company search for additional funding.
AmazonHead of Growth Marketing & Ecommerce, Blink
Jan. 2017 - Jan. 2020Andover, MALed brand strategy and customer acquisition programs, including marketing strategy, brand, television, performance marketing, connected TV, direct mail, radio, social media, eCommerce strategy, and influencer programs that have fueled significant customer growth and repeat purchase. Successfully launched a new DRTV sales channel, acting as general manager with P&L responsibility.
Blink (Acquired by Amazon)Head of Growth Marketing & Ecommerce
Jan. 2016 - Jan. 2017Andover, MALaunched initially as a Kickstarter project, Blink was one fastest growing and is now the leading self-install home security camera system in the smart home category. Starting at product launch, developed the brand, sales, ecommerce, and digital marketing strategy that created a top direct-to-consumer (DTC) product in a highly competitive category and a $50M business. Blink was profitable by month 10, doubled revenue in 2017, and was acquired by Amazon less than two years after market launch.
Fuze (formerly ThinkingPhones)Vice President of Marketing
Jan. 2014 - Jan. 2016Greater Boston AreaFuze was a leader in SaaS-based applications targeting enterprise and SMB markets in the unified communications space, ultimately securing $494M in funding in total. Reporting to the founder and CEO, developed brand strategy, product marketing, and customer acquisition programs for this B2B SaaS leader. Successfully repositioned the company's brand, scaled the revenue by more than 3X, and helped secure $56 million in new funding.
Dassault SystèmesVice President of Marketing & Product, Cloud Services
Jan. 2007 - Jan. 2014Greater Boston Area, Paris FranceDassault Systemes is a leading multi-billion dollar, global provider of 3D enterprise-grade product design and PLM applications for an array of industries. Created a top digital property, eCommerce, and cloud-based publishing platform for the 3D industry, including launching early metaverse applications. Developed and executed launch programs for SaaS-based 3D software, augmented reality mobile apps, Virtual Reality, iPhone, iPad, and Facebook applications.
Gotuit MediaDirector of Marketing & Product
Jan. 2006 - Jan. 2007Greater Boston AreaDesigned, built and launched high-profile B2B & B2C web products driving millions of visitors through innovative PR, social media, content marketing, community management and search marketing (PPC & SEO) programs including establishing a multi-author blogging network. Gotuit was a start-up provider of online video management technology for professional content publishers and consumers.
WSI / The Weather Channel CompaniesMarketing Director
Jan. 2002 - Jan. 2006Andover, MAA Weather Channel Company furnishing data and graphics to broadcast media, aviation, energy and other major professional and consumer markets. Launched groundbreaking real-time information services within the aviation and marine industries, including The Weather Channel Marine. Established significant new business and increased existing sales through innovative lead generation, online marketing and channel marketing programs.
Net2phone, Inc.Director, Product Marketing
Jan. 2000 - Jan. 2002Greater Boston AreaA consumer telecommunications leader, subsidiary of IDT and one the pioneers of Voice Over IP ( VOIP ) PC calling software. Defined and implemented new product launches overseeing a team of business, web-development, and creative professionals. Successfully rebranded and relaunched online presence for existing P2P calling software increasing product adoption and sales. Prior to Net2Phone, successfully executed launch plan for dot-com era start-up iKena.com and subsequently assisted in the positioning of the company for acquisition by Net2Phone.
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