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Business Owner
Work Background
Marketing Manager - Xcite KSA
Alghanim IndustriesMarketing Manager - Xcite KSA
Sep. 2021Riyadh, Saudi Arabia• Driving awareness, traffic & trial of Xcite Consumer Electronics Physical and online stores across KSA primarily by online media • Driving & Managing affiliations with Banks/BNPL/Fin tech for conducting Consumer Promotions, providing installment options, and redemption partner for Loyalty Program. • Working with Categories to conceptualize promotions and optimize communications plans • Briefing & Liaising with Advertising Agency on Performance Marketing, approving Digital Media Plans and ensure high ROIs • Working with Categories on NPI, co-funded activities, category specific activities • Driving exposure of key promotions both online and in-store • Driving Consumer Loyalty through CVM/CDP Programs • Drive visual merchandising, ensuring key messages and promotions are well highlighted in the stores • Managing space for Supplier's Branding and ensuring their compliance to Xcite guidelines
Marketing Business Partner
Modern Electronics - MEC (AL-Faisaliah Group)Marketing Business Partner
Jan. 2020 - Aug. 2021Riyadh, Saudi Arabia• Driving awareness, traffic & trial of Sony – Modern Electronics Stores and online stores across KSA primarily by online media, traffic growth like to like by 25% • Driving & Managing affiliations with Banks for conducting Consumer Promotions • Working with Categories to conceptualise promotions and optimize communications plans • Managing Digital Marketing activities to drive the contribution of categories at online store • Building the database by managing the loyalty program and enhancing the frequency of visits achieving 50% growth YoY. • Worked on Loyalty Program to drive repeat purchase and reducing the churn rate
Marketing & Sales Manager
Boushahri HoldingMarketing & Sales Manager
Aug. 2018 - May. 2019Kuwait CIty, Kuwait
Marketing Manager
HTCMarketing Manager
Jul. 2017 - May. 2018Al-Riyadh Governorate, Saudi Arabia• Leading all sales & marketing activities; product portfolio, positioning, pricing and sales strategy, with a strong focus on driving Professional Camera Awareness & Sales • Liaising with Fujifilm ME office for PSI reports, re-ordering stocks • Increased the sales for key accounts (OR & IR), growing key account sales by 7%, by ensuring stocks availability at retail outlets and expanding the channels • Launched & Managed Social Media Communication channels for Fujifilm Kuwait reaching followers • Managing demand planning & forecasting ensuring orders are placed on time and ensuring healthy & fresh stock, and clearing out old stocks & managing 100% stock availability at key resellers.
Shopper Marketing Manager
eXtra (United Electronics Co.)Shopper Marketing Manager
Sep. 2015 - Jun. 2017Al Khobar, Eastern, Saudi Arabia• Supervising & Delivering detailed store plans, including new stores, full re-fits and existing store enhancements adhering to time and quality • Provide critical communication to retail audiences by publishing visual communication instruction materials that support the key visual merchandising programs including: temporary signing, and event signing promotional, as well as large company merchandising initiatives • Drove consistency in store merchandising & displays by enhancing communication tools, processes, and training from initial strategy through retail execution • Collaborate with (graphics, fixture, interactive design, and floor plan design) to create retail visual presentation solutions that are intuitive, executable, and sustainable • Increased the sales for items at end caps and promotion areas by driving consistency across all the stores, circa 18% • Led visual merchandising initiatives through cross functional partners (space, merchant, Retail Operations, and prototype team) to physically setup and develop solutions that meet the need of the business, customer and brand which led to additional revenue for the organization.
Marketing Manager
eXtra (United Electronics Co.)Marketing Manager
Jun. 2008 - Jun. 2015Al Khobar, Eastern, Saudi ArabiaManaged marketing discipline for formulation & implementation of communication plans, brand management and developing strategic tie-ups for business of SAR 3.3B across 39 stores - Led activities pertaining to category marketing, sales forecasting & budgeting and strategy formulation for revenue and margin growth - Performed various analysis like budget against marketing cost, like to like store performance and impact of ATL/BTL marketing activities - Developed & communicated creative briefs to advertising agencies for brand promotion and to achieve brand objectives Sales Promotion Programs - Implemented company’s most successful sales promotion program resulting in revenue increase of over 25% and clientage increase by 33% in 2010 on YoY basis across 35 stores - Employed various merchandising and promotional strategies resulting in sustained revenue growth of over 20% YoY between 2009-2012 - Formulated and implemented marketing strategies through above-the-line and below-the-line brand communication and promotions for launch of new products - Tied up with SABB (HSBC in KSA) in 2009 and SAMBA (a leading bank in KSA) in 2010 to offer 0% installment fee on electronic purchases. - Tied up with Visa International in 2010 to offer promotional schemes to customers resulting in own brand sales-mix increasing to 13% Cost Optimization - Optimized costs by negotiation vendor contracts resulting in 20% reduction in flyer printing and 10% in distribution
Marketing Manager
GeantMarketing Manager
Mar. 2006 - Oct. 2007Al-Riyadh Governorate, Saudi ArabiaGenerated USD 1M additional revenue through tie-up with banks and telecom service providers for advertising their products and services in company’s 8 hypermarkets - Introduced installments program in company stores through tie-up with SABB (HSBC in KSA) - Launched two new hypermarkets in Qassim & Kharj in 2007 which took total number to eight - Implemented cross merchandising across Geant’s hypermarkets resulting in substantial margin improvement - Optimized flyer/catalogue production cost by 40% by implementing new printing process and negotiation with partners
Marketing Coordinator
Kuwait Food Company (Americana)Marketing Coordinator
Aug. 2002 - Feb. 2006Kuwait- Responsible for marketing operations and execution of advertising plans, marketing promotions and sales analysis.
Sales Excecutive
The Chain Link Industries Co. w.l.l. KuwaitSales Excecutive
Sep. 1999 - Jul. 2002Kuwait
Exectuive Business Development
M A Majeed & Bros, Bhadohi, IndiaExectuive Business Development
May. 1998 - May. 1999


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