eXtra (United Electronics Co.)Shopper Marketing Manager
Sep. 2015 - Jun. 2017Al Khobar, Eastern, Saudi Arabia• Supervising & Delivering detailed store plans, including new stores, full re-fits and existing store enhancements adhering to time and quality
• Provide critical communication to retail audiences by publishing visual communication instruction materials that support the key visual merchandising programs including: temporary signing, and event signing promotional, as well as large company merchandising initiatives
• Drove consistency in store merchandising & displays by enhancing communication tools, processes, and training from initial strategy through retail execution
• Collaborate with (graphics, fixture, interactive design, and floor plan design) to create retail visual presentation solutions that are intuitive, executable, and sustainable
• Increased the sales for items at end caps and promotion areas by driving consistency across all the stores, circa 18%
• Led visual merchandising initiatives through cross functional partners (space, merchant, Retail Operations, and prototype team) to physically setup and develop solutions that meet the need of the business, customer and brand which led to additional revenue for the organization.