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Work Background
SermoSales, Strategic Partnerships, Contract Negotiation - Senior Director of Business Develpment
Jul. 2021 - Jul. 2023Barcelona, Cataluña, España• Preserved and grew the existing business and performed as the main point of contact of at least 20 accounts which brought ca. 30% of the European Business unit revenue each quarter. • Enhanced project performance by implementing a comprehensive monitoring system, fostering collaboration between the Project Management team and clients; facilitated quick communication, leading to increased productivity, reduced bottlenecks, and improved project outcomes.
• Developed and executed a robust daily pipeline generation strategy using CRM, Salesforce, and internal records, resulting in exceeding quarterly targets by 20% and generating $200k+ in additional revenue.
• Revamped consulting services to 15+ key clients while managing corporate marketing and communication functions and sales collateral, resulting in over 200% growth.
• Orchestrated the development and delivery of compelling sales pitch presentations to high-level pharmaceutical accounts, increasing sales revenue by 20% within the first quarter.
• Conducted evaluations of Statements of Work (SoWs), scrutinizing scope details post-negotiation to guarantee alignment with project objectives and deliverables. • Implemented strategic management plans to foster robust and enduring business relations, resulting in a 40% increase in customer retention and a 15% growth in annual revenue.
SERMOQuantitative Research, Lead Generation, Cross Functional Team Leadership - Account Manager
May. 2017 - Jul. 2021Barcelona, Cataluña, España• Developed and executed business strategies and plans, providing forecasts, meeting quarterly targets, and maintaining strong business relations.
• Supervised and guided new staff members and internal teams, ensuring compliance with internal commercial agreements and client expectations.
• Prepared and negotiated price proposals, assessed project feasibility, and managed project transitions smoothly.
• Planned and forecasted the feasibility and launch date of all future projects based on data-driven research.
• Implemented data-driven bidding strategy and pricing optimization techniques, resulting in a 20% increase in profit margin for healthcare clients.
• Collaborated cross-functionally to streamline pricing processes, reducing turnaround time by 40% and increasing client satisfaction by delivering timely guidance and support.
• Orchestrated the onboarding process for 10+ new team members, leading training sessions that resulted in a 50% decrease in ramp-up time and increased productivity by 40% within the year.
• Developed and executed comprehensive management plans to cultivate strong and sustainable business relationships, driving revenue growth and ensuring long-term success.
SERMOQuantitative Research, Pricing and bidding coordination, CRM - Account Executive
Mar. 2012 - Aug. 2016Puebla de Zaragoza y alrededores, México• Bid setup and pricing for quantitative and qualitative proposals
• Assessed project feasibility using internal tools and databases.
• Conducted in-depth research to understand healthcare providers and market trends.
• Prepared and submitted high-volume RFQ proposals to marketing research organizations.
• Led, mentored, and trained new team members.
Kantar Millward BrownInternational Internal Project Management - Research Executive
Jan. 2006 - Jan. 2008Mexico City- Responsible of Domestic and International Marketing Research projects.
- Personally guaranteed the coordination and communication between Client Services and the Operative areas, such as Fieldwork, Coding, Data Entering y Data Processing, and negotiating new timings with each one.
- Proposed and implemented new quality standards on a daily basis, participating in supervision activities within the operative areas to assure high service quality.
- Translated verbatim from English to Spanish, adapting these translations into local lingo.
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