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Work Background
Marketing Product Management Consultant
IDERA SoftwareMarketing Product Management Consultant
Sep. 2020Barcelona, Catalonia, Spain
Consumer Online Marketing Manager, Spain, Italy & Latam
BitdefenderConsumer Online Marketing Manager, Spain, Italy & Latam
Jan. 2012 - Dec. 2020
Online Marketing Manager Italy
BitDefenderOnline Marketing Manager Italy
Feb. 2010 - Jan. 2012
Lead Traffic Manager Cashback
AedgencyLead Traffic Manager Cashback
May. 2008 - Feb. 2010
Traffic Manager Cashback
AedgencyTraffic Manager Cashback
May. 2008 - Feb. 2010
Marketing Specialist SEM
VistaPrintMarketing Specialist SEM
Jan. 2007 - May. 2008- Responsible for Paid Search campaigns (Google, Yahoo, Microsoft) and Organic Search Channel implementing structure and best practice in the Italian website to maximize sales. - Supported Affiliate Channel with the most important platforms: TradeDoubler, Zanox. - Responsible for the localization of the Italian web site and marketing materials.
Account Specialist
DadaAccount Specialist
Oct. 2005 - Nov. 2006- Worked with Sales department as account, optimise day by day campaigns ROI oriented (CPM, CPC, CPA, CPV, CPL) and analysed their trends
Onsite marketing & Online Marketing
eBay & PayPalOnsite marketing & Online Marketing
Jan. 2005 - Oct. 2005Worked to target and convert high potential customers, to identify, leverage and protect our most valuable customers, understand high risk users and overcome their barriers before they reach this point, increase revenue opportunities by decreasing risk of inactivity. - Planned PayPal marketing campaigns on and off eBay supported and promoted advertising with analyses focused on results optimisation. - Worked on conception, planning and finalization of sweepstakes processes on eBay, focused on user's loyalty.
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