TatumSenior Marketing Manager
Feb. 2022 - Sep. 2022Prague, CzechiaManaged the execution of multi-channel campaigns and marketing programs to drive signups volume for a blockchain development platform. KEY CONTRIBUTIONS
• Established effective cross-departmental collaboration among sales, product, DevRel, content and design teams to launch effective integrated marketing campaigns. • Created and executed marketing campaigns including product marketing, performance marketing, email campaigns, content marketing, offline and online events, etc. • Direct content and design teams to create result-driven marketing materials, like visuals, blog posts, landing pages, customers’ case studies, sales decks, etc. • Direct PPC agency and launch campaigns to drive higher conversations, track the effectiveness, reporting. • Work closely with the PR agency to ensure consistency in messaging and brand positioning on external media.
• Interviewed, assessed, and hired the marketing department’s staff.