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Work Background
Demand Marketing Manager
Runecast SolutionsDemand Marketing Manager
Sep. 2022 - Feb. 2023Prague, Czechia• Developed demand generation strategy and monthly lead plan. • Developed an optimization plan to improve the currently running activities and campaigns. • Increased lead generation by optimizing email content through the addition of a new product insertion. This resulted in a 10% increase in free trial registrations, with an average of 1-2 additional registrations per email • Optimized email copy and subject lines resulting in a 16% increase in open rates and a 20% increase in click-through rates, resulting in a 25% increase in lead generation from email campaigns • Initiated and implemented gated content strategy resulting in a 100% increase in weekly lead generation through eBook and webinar registrations. • Developed product-related materials for a better presentation of product offerings in sales decks, brochures, and partner marketing materials. • Worked closely with Channel Manager on developing partner campaigns to boost ROI in Q4. • Developed dedicated landing pages to drive user acquisition that tripled the end result. • Eliminated the misalignment between marketing and sales teams by building unified standards and processes on lead qualification, funnel flow, and lead handoffs; supported the sales team in their follow-up activities.
Senior Marketing Manager
TatumSenior Marketing Manager
Feb. 2022 - Sep. 2022Prague, CzechiaManaged the execution of multi-channel campaigns and marketing programs to drive signups volume for a blockchain development platform. KEY CONTRIBUTIONS • Established effective cross-departmental collaboration among sales, product, DevRel, content and design teams to launch effective integrated marketing campaigns. • Created and executed marketing campaigns including product marketing, performance marketing, email campaigns, content marketing, offline and online events, etc. • Direct content and design teams to create result-driven marketing materials, like visuals, blog posts, landing pages, customers’ case studies, sales decks, etc. • Direct PPC agency and launch campaigns to drive higher conversations, track the effectiveness, reporting. • Work closely with the PR agency to ensure consistency in messaging and brand positioning on external media. • Interviewed, assessed, and hired the marketing department’s staff.
Senior Marketing Manager
IntellectsoftSenior Marketing Manager
Apr. 2021 - Feb. 2022Kyiv City, UkraineLead demand generation and customer acquisition for B2B IT solutions provider. The highlight of contributions: ▸ Develop overall digital and multi-channel marketing plan to achieve lead goals ▸▸ Direct PPC agency on SEM strategy, targeting, and testing plans ▸▸ Optimize social media and PPC campaigns ▸ Launched, planned, and developed an email marketing channel as a viable lead source ▸▸ Produced segmentation strategy ▸▸ Built lead nurturing campaigns by segment ▸ Increased visibility into marketing ROI, lead performance, and pipeline and funnel management ▸▸ Initiated and selected a first-ever customer relationship management tool ▸▸ Led the system implementation and deployment ▸▸ Gathered business requirements and defined system configuration with internal stakeholders ▸▸ Created sales and marketing performance metrics ▸ Plan and execute webinar strategy ▸▸ Speaker line-up, presentations, landing pages, email invitations, and follow-up campaigns ▸ Collaborate with writing team on content creation ▸▸ Strategically align content themes for target markets ▸▸ eBooks, landing pages, and marketing emails
Global Marketing Manager
CreatioGlobal Marketing Manager
Oct. 2018 - Apr. 2021UkraineLed demand generation for global B2B company selling SaaS CRM, BPM, and low-code solutions: ▸ Planned, executed, and managed integrated digital marketing plan ▸▸ Collaborated with stakeholders to build campaigns ▸▸ Consistently achieved monthly lead goals ▸▸ Planned and coordinated SEO and PPC with the search team ▸▸ Generated copy for landing pages, email, and social media ▸ Launched partner marketing campaigns with Gartner ▸▸ Identified research reports and crafted content ▸▸ Engaged and educated prospects and customers ▸ Created end-to-end webinar strategy ▸▸ Executed full production ▸▸ Developed content and promotional outreach encouraging registration ▸▸ Built remarketing plan to drive post-activity demand ▸ Optimized campaigns based on results and effectiveness ▸▸ Created continuous feedback loop for ongoing testing and improvement ▸ Conceived and developed the social media strategy ▸▸ Created, tested, and optimized LinkedIn and Facebook content against lead goals ▸ Spearheaded development of marketing materials ▸▸ Partnered with design, development, and content teams ▸▸ Governed the messaging, branding, and strategy maintain ▸ Supported offline ACCELERATE events in 15 countries ▸▸ Customized email and promotional campaigns by location
Content Marketing Strategist
ArtkaiContent Marketing Strategist
Dec. 2017 - Jul. 2018Kiev Region, UkraineDeveloped and executed content strategy, driving topline demand and brand awareness for UX design and development organization: ▸ Created the editorial calendar and daily project planning ▸▸ Coordinated internal resources for deploying content ▸ Built awareness of ARTKAI through social media ▸▸ Positioned company as an authority in UX design and development ▸ Supported sales campaigns and drove lead conversion ▸▸ Developed copy for long and short-form SEO-optimized content, landing pages, web, and email ▸▸ Collaborated with sales & marketing to craft case studies, whitepapers, and client presentations ▸ Established key performance metrics (KPIs) ▸▸ Measured content quality, engagement, and reach ▸ Partnered with BDR team ▸▸ Ensure timely lead follow up and delivery ▸▸ Built feedback loop optimizing the lead hand-off processes
Content Marketing Manager
bpm'onlineContent Marketing Manager
Jul. 2016 - Dec. 2017UkraineDeveloped and crafted a content strategy to support the Go-to-Market (GTM) plan and aligned to business KPIs: ▸ Implemented content strategy ▸▸ Defined themes, channels, and metrics for ROI and brand awareness ▸ Produced a portfolio of content supporting the sales funnel and delivering on MQLs ▸▸ Blogs, emails, eBooks, sales materials, brochures, press releases, and white papers ▸▸ Sourced leads through LinkedIn and email campaigns ▸▸ Partnered with Marketing, Sales, and R&D ▸ Launched ‘Innovation Award’ website content ▸▸ Collaborated with designers and developers on concept design and content ▸ Created marketing editorial calendar ▸▸ Planned production, timelines, and output ▸▸ Coordinated with copywriters and SEO specialists to align content with objectives ▸ Mentored and trained new marketing hires
Content Manager
Media Law InstituteContent Manager
Dec. 2015 - Jul. 2016Kyiv, UkraineProduced, published, and updated content across the website and social media platforms. The highlight of contributions: ▸ Maintained website standards and published content using CMS ▸ Coordinated marketing campaigns ▸▸Social media (Facebook & Twitter) and email (work with Mail Chimp) and online outreach campaigns. Media Law Institute (MLI) was founded in 2005. MLI supports media law development, freedom of speech, and access to information in Ukraine. In April 2016 Media Law Institute became the Centre for Democracy and Rule of Law (CEDEM). The CEDEM activities in media legislation and media law are implemented under a well-known brand Media Law Institute. More about CEDEM activities on the Website cedem.org.ua
Participant of Nextgen@ICANN54
ICANNParticipant of Nextgen@ICANN54
Oct. 2015 - Oct. 2015Dublin, Ireland👩‍🏫 The NextGen@ICANN program is education and awareness based experience, designed for a smaller, younger, and more region-specific group of participants.Participants are interested in Internet Governance, the future of the Internet, and other topics covered at the ICANN meeting.
Tutor @MEM, Stenden University
Stenden UniversityTutor @MEM, Stenden University
Feb. 2013 - Jul. 2013Leeuwarden Area, NetherlandsTutor of Concept to Action and Media and Marketing modules of the Media and Entertainment course. Responsibilities: ✍ Assisted students and faculty in all operational and academic functions; ✍ Supervised and facilitated students’ work and developing study skills; ✍ Teaching the “Concept to Action” and “Media and Marketing” modules; ✍ Assisted in developing and evaluation of tutoring material and services. Stenden is an international University of Applied Sciences, with Branch Campus Sites in The Netherlands, South Africa, Thailand, Indonesia and Qatar.
Marketing&Communication Department
Sportstad HeerenveenMarketing&Communication Department
Sep. 2011 - Jul. 2012Heerenveen, the NetherlandsMember of Marketing and Communication team: 💪 Supported marketing campaigns and commercial activities: e-mails, brochures, flyers, social media; 💪 Supported a launch of new products; 💪 Assisted in e-mail marketing campaigns, e-mail management; 💪 Developed social media strategies and campaigns, social media campaign “Healthy lifestyle tips”, 💪 Developed a concept for promo video and presented a final product DVD to a client, 💪 Website management; 💪 Managed customers database; 💪 Developed and conducted qualitative and quantitative customer satisfaction survey to improve the company’s services; 💪 Explored of social Customer Relationship Management: research work: "How can the Sportstad Heerenveen develop and implement the social CRM strategy within one year." Sportstad Heerenveen is het nieuwste en modernste multifunctionele centrum van Noord-Nederland. Het biedt een groot, gevarieerd en wisselend aanbod van sporten, lifestyle, gezondheid en ontspanning. Sportstad Heerenveen is er voor iedereen die gezondheid, in de breedste zin van het woord, belangrijk vindt.


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