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Work Background
Enterprise NationHead of Design
Jun. 2022
Testnet LabsCo-Founder, Product
Jan. 2022Experimental software studio focused on leveraging emerging technologies to create digital products.
Enterprise NationProduct Designer
Jan. 2021 - Jun. 2022Currently responsible for handling all research and design responsibilities in the company. This includes the main web application, partner campaigns and landing pages, mobile app design, and other design requests. Research tasks include idea validation, benchmarks, data analysis, requirements gathering, documentation, stakeholder interviews, focus group, and user interviews. Design web, mobile web, mobile app UI and prototyping using Figma and Adobe XD. Identify edge cases, and map out user experience through user flows or flowcharts. Feedback and technical requirements gathering. User recruitment and usability testing using UXTweak, Usabilityhub. Some accomplishments include increasing the average number of submitted adviser reviews by 1,500% by improving the service engagement journey. Instrumental in ideating and creating the design for the company’s first mobile application partnered with Mastercard.
ZED Network Inc.Co-Founder, Product Designer
Sep. 2018 - Sep. 2020Toronto, Canada AreaManaged a remote team consisting of 2 full-stack developers and 1 QA. Handled all design responsibilities from branding, pitch deck, sales decks, client portal applications. Researched for market opportunities and identify potential target industries. Worked on positioning through competitive and market analysis. Identified market needs through customer interviews, payment partner business development opportunities. Created feature requirements documentation for the development team that includes mockups, UI flow, flowchart, and Invision Inspect to help with hand-off. Assisted the founder in sales and account management. Built the team from the ground up recruited and hired the current team. Some accomplishments include successfully finishing Creative Destruction Lab accelerator, obtaining Ontario Securities Commission exemptive relief that allows ZED to sell its tokens to non-accredited investors in Canada (first of its kind for cryptocurrency globally).
Zone·tv™Product Designer
Oct. 2017 - Jul. 2018Toronto, Canada AreaWas responsible for all research and design along with helping on implementation of Zone TV’s innovative product line such as Dynamic Channels (AI-driven TV programming experience) and Programming Studio (Video content and programming management platform). Tasked with researching, planning and designing new and unique features identified through user interviews, surveys, business needs and management or client feedback/suggestions. Handle hand-offs of design mockups and documentation such as sitemap, flowchart, interaction document to developers and QA. Assist with implementation by providing graphic exports, HTML and CSS code (if needed). Conduct testing and gather feedback on design to make sure that the design is intuitive or easy enough to use. Use design tools such as Photoshop, Adobe XD, Illustrator to design wireframes and mockups and test interaction or prototyping with Invision.
HostopiaSenior UX/UI Designer
Oct. 2015 - Oct. 2017Mississauga, OntarioTasked with redesigning all the web applications including Domain Manager, VMS Manager, Wordpress and Joomla Installer, Analytics, etc. Design responsibilities include competitive analysis, research and user interviews. Use Axure to create wireframes/interactive wireframes, Photoshop and Illustrator for high-fidelity mockups and Invision for interactive prototypes. Communicates to the Project Manager to ensure each task is worked on, completed smoothly and all desired outcomes are met.
ZipZap, Inc.Contract UX/UI Designer
Jul. 2015 - Jul. 2016San Francisco Bay AreaHandled all design tasks and worked closely with the CEO to help with product direction and strategy. Redesigned the website lander. Worked with front-end and back-end developers to maintain consistency between design and code. Suggested and designed text link to phone feature and iPhone app launch email signup. Redesigned the Android app and designed the iPhone app by using standard UX research methodologies. Conducted user interviews (40 people in total) and went through the whole remittance process myself (Western Union and iRemit) to fully dive and understand the product, user desires, goals and motivation in order to design an app that our target market would want. Was responsible with exporting the assets and QA of the apps. Communicated efficiently with a distributed developer team (Ukraine and Philippines) to make sure that code follows design. Designed the pitch deck powerpoint and some print materials that the CEO used for some events. Helped with recruitment, conducted applicant interviews, some social media management and marketing as a product evangelist.
ControlUX/UI Designer
Jan. 2015 - Oct. 2015Vancouver, Canada AreaDesigned the web app which included analytics and CRM. User research, competitive analysis, analytics of the existing mobile apps, wireframing and interactive prototyping using Invision. Created design docs and user flows. Communicated with developers to maintain accuracy of code in comparison to the design. Helped with minor testing for quality assurance. Was tasked to harmonize the iPhone and Android applications. By using standard UX research methodologies (user personas, customer interviews, research, use cases) I was able to create a design that satisfies user goals and motivation. Also designed the app that works with iPhone and Android users. Helped with some marketing materials and other design duties.
airG Inc.Product Designer - R&D
Jan. 2014 - Feb. 2015Vancouver, Canada AreaWorked on User Experience design (UX) which included strategy, use cases, information architecture, research, wireframes, flowcharts, interactive prototypes (using Invision App) for various projects. Determine product MVPs (Minimum Viable Product). Was responsible for the market research and validation of some of the ideas the company wants to pursue. Handles user testing, UX personas and solves product problems through user feedback, decoded Google Analytics data for web projects and Flurry data for mobile projects. Made sure that the development team follows the flowchart, wireframes/mockups and prototypes including animation. Also served as the Project Manager for the projects I was directly involved in by assigning and managing team tasks, schedules and deadlines. Managed versions and releases. Coordinated team direction and communication. Held team meetings and standup meetings. Created basic test plans and also performs Quality Assurance tests on the apps before App and Google Play Store submissions.
QuickMobileUI Designer
Nov. 2012 - Dec. 2013Vancouver, Canada AreaWas responsible for creating high fidelity mockups that fit the client's design guidelines and in a timely manner. Ensured that the production of the app stays true to the approved mockups. Created custom UI components such as wireframes and icons for special projects. Applied images and minor code edits in iOS, Android, Blackberry Windows Phone, Windows Tablet and HTML/CSS. Designed over 100+ apps to date for clients such as Oracle, Visa, Kraft, Goodyear, Sage Software, Harley Davidson, Hilton Hotels, Lexus, Wall Street Journal.
DudepinsWeb, Mobile, UI and UX Designer
Aug. 2012 - Apr. 2014Vancouver, Canada AreaRebranded and redesigned Dudepins.com. Responsible for app UX/UI, wireframes, mockups and production. Supported marketing by providing graphics for campaigns such as Movember (2012).
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