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Work Background
OutsidersCreative Director | Brand & Systems
May. 2025Coppet, Vaud, SwitzerlandLeading brand and experience design for a culture-first coffee ecosystem built by creatives, for creatives. - Set and steward the brand’s creative direction across product, voice, experience, and spatial design - Translate emotional intent into cohesive systems: rituals, visuals, storytelling, and interactions - Shape and protect the brand’s emotional tone across all touchpoints - Ensure brand relevance through narrative, aesthetic coherence, and cultural fluency - Lead product and business model development to preserve brand integrity at scale - Collaborate across operations and strategy to align creative output with commercial viability
Stillform StudiosFounder & Designer
Feb. 2025Lausanne, Vaud, SwitzerlandStillform Studios is a multidisciplinary design studio working at the intersection of design, art and business, shaping culture through clarity and presence. We create systems, strategies, experiences and objects that help people feel more connected to their work, their space and each other. We also act as strategic partners to individuals, teams and companies seeking creative and structural clarity. We help founders, designers and professionals distill complexity to its emotional core by design the right container for it to emerge truthfully. Studio Work Includes: - Strategic consultancy across venture design, experience architecture, and brand systems - Creative reduction: guiding clients through process, tension, and ambiguity toward essence - Business architecture and operating model design for early- and mid-stage companies - Product-market fit strategy rooted in emotional insight and design logic - Systems and tools that bring coherence to creative and operational layers - Development of our own ventures, physical objects, and spatial experiences
Vaga Bon CaféManaging Partner | Strategy & Operations
Sep. 2018 - Feb. 2025Lausanne, Vaud, SuisseBuilt and led an independent specialty coffee brand from the ground up—spanning sourcing, roasting, brand, and retail. - Directed strategy, financial planning, and operational execution across the value chain - Managed sourcing and supplier relationships globally - Led creative development: brand identity, storytelling, and customer experience - Built and nurtured a culture of quality and creativity - Expanded the business across retail, wholesale, and D2C with a brand-first mindset - Developed deep expertise in F&B supply chains, vertical integration, and customer behavior
Hygis SAProduct & Systems Designer
Jul. 2016 - Sep. 2018- Designed user-centered products and systems in the over-the-counter healthcare space. - Conducted user research, competitor analysis, and stakeholder interviews to inform product strategy - Designed user flows, interfaces, and business models for B2B and consumer-facing products - Collaborated with manufacturers and PMs to ship scalable, compliant solutions - Ran usability tests and translated insights into iterative product improvements - Developed and maintained a modular design system for consistent UX delivery
LacosteSales Auxiliary
Sep. 2014 - Aug. 2015Aubonne
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