Gannett | USA TODAY NETWORKProgram Manager, Branded Content
May. 2018 - May. 2022Nashville, TNManaging national and/or local branded content campaigns. Responsible for managing timelines, coordinating stakeholders, setting up campaigns using internal systems and maintaining campaigns throughout the lifecycle. Identify and implement successful strategies and practices as well as mitigate challenges and obstacles for the effective and efficient management of branded content campaigns. Responsible for tracking individual and aggregate campaign performance to inform successful strategies. The Marketing Program Manager works directly with advertising clients and across the organization to provide support for custom branded content products, campaigns, and serves as the internal expert and leader on branded content executions to advise on best practices, troubleshooting, and optimization.