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Work Background
Associate UX Director
CapTech ConsultingAssociate UX Director
Dec. 2021Remote | United StatesExpert in delivering User Experience and Strategy services to Fortune 500 companies across financial services, healthcare, and online retail. Instrumental in staff expansion by building strategic relationships and ensuring delivery excellence with major U.S. banks and online equipment rental firms. Elevated our Customer Experience (CX) Practice through mentorship, boot camps, and panel discussions at various virtual events focused on CX and product development. These efforts drove organizational change and significantly improved team capabilities. Enhanced pitches and proposals with compelling visual storytelling and content creation, increasing our success rate in securing contracts with Fortune 500 clients and supporting future staffing growth
Senior Experience Designer
VMLY&RSenior Experience Designer
Mar. 2020 - Dec. 2021Kansas City, Missouri, United StatesVMLY&R is a global brand and customer experience agency that merges creativity, technology, and culture to foster connected brands. Utilized user-experience strategy and design expertise to create impactful designs for healthcare and online retail clients in the equipment rental sector. A notable achievement includes: Designed a comprehensive Clinical Trial Recruitment platform that significantly enhanced engagement and interest in clinical trial recruitment during the pandemic. This initiative also streamlined the formulation and dissemination of study content to the public, led by the study content team. Actively mentored associate-level designers, facilitating their growth through consistent feedback on evolving designs. Notable client collaborations include Pfizer (for Clinical Trial Recruitment), Cognizant, and United Rentals.
Product Design Lead
Ninja VanProduct Design Lead
Jan. 2019 - Dec. 2019SingaporeNinja Van is a tech-driven express logistics company providing seamless delivery services across Southeast Asia to businesses of all sizes. Led a dynamic product design team for both internal and external products. As a design manager, implemented the first-ever job banding initiative, setting clear career-level benchmarks for the team. Played a crucial role in enhancing collaboration between design and front-end teams, successfully establishing foundational components and guidelines that fortified their partnership. Additionally, engaged with C-level stakeholders through regular strategy sessions to ensure alignment with business objectives and goals. Worked closely with a remote tech team in Vietnam, contributing significantly through workshops, user research, and the development of a comprehensive design system.
Head of Product
GetCraftHead of Product
Feb. 2018 - Jan. 2019Greater Jakarta Area, IndonesiaGetCraft is a premier creative network that provides marketers and creatives with solutions to enhance work efficiency, empowering creators to break free from constraints and innovate boldly. Led a dynamic team of product managers and designers, adeptly translating the companyโ€™s overarching vision into actionable product goals and spearheading the development of a theme-based roadmap. Adopted the Lean Startup methodology, emphasizing a thought-driven approach that focused on building and learning frameworks, prioritizing progress over rigid processes. To facilitate success, implemented strategies to augment the teamโ€™s efficiency and eliminate barriers to experimentation, enabling the gradual yet value-centric rollout of feature builds. Additionally, collaborated closely with the founders and executive team, fostering communication and a forward-moving operational environment.
User Experience Manager
Blibli.comUser Experience Manager
Jun. 2016 - Feb. 2018Greater Jakarta Area, IndonesiaBalancing the business and user need, while fostering the growth and expansion of a fledgling design team, in the emerging market where UX was still budding. Championed the significance of UX, integrating it into cross-functional teams, and even reaching the executive levels through design sprint workshops, usability analyses, and collaborative projects. On a team level, he facilitated continual learning through weekly updates, design critique sessions, and UX certification initiatives. Took pride in the team's remarkable stability throughout his tenure, boasting the lowest turnover rates compared to other sectors, including development and marketing.
Senior UX Designer
Blibli.comSenior UX Designer
Nov. 2015 - Jun. 2016Greater Jakarta Area, IndonesiaAs a proactive individual contributor, focused on aligning with the external, consumer-facing product strategy. This alignment fostered a deep and strategic collaboration with the Design Lead, Product Manager, and Marketing Team. Given the nascent stage of UX in the industry seized the opportunity to shape and influence foundational elements from the ground up. This included establishing a robust design system with key components, refining delivery best practices, and adopting tools like Sketch (transitioning from Axure) to accelerate the project's pace. This concerted effort significantly elevated the team's capabilities, enhancing both process and design to secure a competitive edge to increase demand and improve design output.
UX Designer
eHarmonyUX Designer
May. 2015 - Nov. 2015West Los AngelesPartnered with the product manager to regularly optimized and A/B test subscription page on mobile apps. On the release in one of the versions, it contributed to higher subscription rates. Additionally, worked with user-researcher for qualitative insights and design strategy.
UI + Visual Designer
SurfmyadsUI + Visual Designer
Feb. 2013 - Apr. 2015Santa Monica, CASurfmyads is a prominent coupon platform featuring thousands of daily offers from top global brands and retailers. Tasked with boosting customer retention and engagement, spearheaded the enhancement of a diverse website portfolio and responsive mobile platforms, prominently displaying a variety of discounts and coupon codes. Utilizing the blogging site as a tool to augment SEO, he played a crucial role in driving increased traffic. Leveraging expertise in visual design, produced a wealth of marketing materials, including digital promotional banners, email marketing templates, and logo designs, contributing significantly to the brand's promotional endeavors.
UI and Production Designer
RocketFrog Interactive Inc.UI and Production Designer
Sep. 2011 - Aug. 2012West HollywoodRocketFrog specializes in offering premium customized games complemented by promotional tournaments that award real-world prizes, a strategy proven to enhance customer engagement and bolster retention, promotion, and monetization efforts. In the inaugural startup venture responsible primarily for designing and fine-tuning a co-branded online casino tournament hosted on the Facebook platform and seamlessly integrated various brand attributes and assets to create a cohesive and engaging user experience. Also establishes a systematic approach to delivering production-ready assets and specifications to developers, utilizing Adobe Flash as the primary tool.
Creative Designer Intern
Warner Bros. EntertainmentCreative Designer Intern
Jan. 2011 - Jul. 2011Burbank, CAInterned for consumer products and interactive marketing division. Supported production designers & project managers. QA apps and desktop games for upcoming theatrical releases, i.e. Horrible Bosses; Green Lantern, etc.
Graphic Web Designer
The Art InstitutesGraphic Web Designer
Jun. 2010 - Dec. 2010North Hollywood, CAAs one of the graphic designers on staff, my primary role was to help with the campus events, designing a WordPress blog and graphic design work, crafting printed brochures for a variance of the campus announcements. In addition, I also helped with coordinating events related to academic registration
UX / UI Design Consultant
Steve Sutanto DesignUX / UI Design Consultant
Oct. 2009 - Nov. 2015Los Angeles, CAAs a UI/UX contractor in assisting a range of organizations, from startups to enterprise-level entities, with design necessities on short-and long-term contracts. The primary focus encompasses UX and UI development, presentation design, illustration, and providing comprehensive graphic design consultations.
Photographer Assistant
Various commercial and editorial photographersPhotographer Assistant
Jun. 2006 - Apr. 2009Denver, COI helped photographers setting up lightning, photo equipment, and generally support the photo shoot process, at times also helped with post photo editing. Client collaboration included: Coors, New Belgium Brewery, Case Logic, Good Times Burger, & Architecture Firms.
Professional Photographer
Stefanus PhotoProfessional Photographer
Jun. 2004 - Dec. 2010Greater Denver AreaOwned and operates photography business, that focuses on the following niches; advertising, editorial portraits, weddings, & digital photo retouch. I manage all of the booking, day-to-day sales, and did all of the self- promo marketing
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