Rodrigo Lange - Marketing Specialist, inPlay

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Work Background

inPlayMarketing Specialist

Jan. 2019Faro, Faro, PortugalAt inPlay, we specialize in helping sports clubs increase their visibility and engagement both locally and nationally. Since 2018, we have been dedicated to developing sports in Portugal, with a particular emphasis on promoting Portuguese tennis and padel through digital marketing. Our services include website creation, social media management, paid advertising, design and copywriting, strategy development, and ecommerce management. In the area of sports ecommerce, we have achieved an annual growth rate of approximately 20% in sales revenue, reaching over one million people on social media platforms, and raising awareness of Padel and Tennis in communities near the clubs. We also support coaches in promoting their training methodology, highlighting their achievements, and fostering a culture of recognition for athletes to encourage new athletes to strive for success and reach the top of the podium. Exibir menos

TiesportsMarketing Specialist

Apr. 2018 - May. 2019Loulé, Faro, PortugalProduct Marketing: Analyzing and optimizing the brand image and visual identity of the websites; Creating and planning B2C products specifically designed for tennis players and coaches; Developing end-user marketing plans (B2C) to enhance product appeal. Communication: Devising marketing campaigns on social media platforms, events, sponsorships, promotions, and email marketing; Conducting a thorough analysis of digital marketing focusing on search engine optimization (SEO) and website modifications to achieve marketing objectives; Creating a communication plan to internationalize the TieSports brand in the USA and Brazil. Sales: Implementing a complete CRM system; Strategy: Preparing the marketing plan and annual communication plan for TieSports products, analyzing the market, creating products (including the TiePlayer app) and new communication channels (customer relationship management); Setting pricing strategies for European, North American, and Brazilian markets; Developing sales channels and strategies in Portugal; Implementing outbound marketing campaigns for the Middle East and Oceania. Exibir menos

Assured LaborOperations Manager

Mar. 2014 - Aug. 2015Rio de Janeiro e Região, BrasilCustomer Relationship Management: - Management of the Customer Service Team and recruitment strategy; - Development, training and recruitment for Customer Service and Project Management; - Creation, analysis and measurement of KPIs; - Development of control documents/project history; - Improvement of business processes. Project management: - Customer and VIP account management; - Development of projects with the commercial area and management to provide better solutions and service to customers; - Analysis of customer requests and technical feasibility; - Project planning for large accounts; - CRM administration (Salesforce). Management: - Administration of the Office in Rio de Janeiro and São Paulo; - Bills to pay; - Human Resources Management and Personnel Department; - Recruitment and selection of staff in Rio de Janeiro, in all areas (commercial, administrative, marketing and customer service). Exibir menos

Assured LaborCustomer Service Supervisor

Aug. 2013 - Mar. 2014Rio de Janeiro e Região, BrasilProduct - Website access monitoring by Google Analytics and Chart.io; - Improved user experience with technology team in New York, Moscow and Lahore (Atlassian JIRA); - Monthly website testing / QA. Communication - Administration of the Email Marketing system (VERO); - Improved communication in social media; - Administration of the support system (ZenDesk); - CRM administration (Salesforce). Strategy - Management of the Customer Service Team and recruitment strategy; - Interaction between sales, marketing, recruitment and support teams; - Implementation of the recruitment and support strategy for companies and users; - Responsible for identifying the customer's profile and history in the market to create new opportunities; - Market research and analysis; - Website administration (TrabalhoJa.com.br); - Improvement of business processes. Exibir menos

Assured LaborCustomer Service Analyst

Feb. 2013 - Aug. 2013Rio de Janeiro e Região, BrasilProduct - Preparation of sales and delivery process and products; - Reporting of technological issues to the board and technology team in New York and Mexico City; - Integration between CVs in the database and candidates off the site. Communication - Marketing development by region; - Improvements in communication between companies and users/candidates; - Control of newsletter results; - Update of social media; - Translation from English and Spanish to Portuguese; - Implementation of online and telephone support service. Strategy - Assistance in the development of the TrabalhoJá brand, startup of the Brazilian operation of Assured Labor, North American technology startup Series A; - Analysis of skills and knowledge of candidates/users; - Operational planning together with the sales team and directors; - Responsible for understanding, analyzing and resolving issues and problems of companies and users by phone or email; - Delivery of candidates to clients. Exibir menos

IBMIT Analyst

Oct. 2009 - Nov. 2010Rio de Janeiro e Região, Brasil- Operational management of 34 thousand machines (Desktops and laptops) from IBM Brazil; - Responsible for the execution of the IBM Brazil computer renovation project, coordinating more than 15 technicians in all branches; - Administrative routines; - Responsible for the logistics strategy of the renovation project.

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