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Work Background
CuvamaBuilding Cuvama | Leading Solution Engineering
May. 2022City of London, England, United KingdomWe believe that B2B companies who connect with their buyers on Value will win over those who just push products. That’s why we built Cuvama. Cuvama enables B2B companies to sell and deliver value, at scale. I'm responsible for all things relating to the Cuvama app. From presenting demos to app implementation and post-launch support, I ensure the perfect fit between our customers’ needs and the Cuvama solution. I ask the question "how can Cuvama better help our customers" to make sure we are never just another software.
Customertimes CorpHead of Value Engineering
Jan. 2021 - May. 2022CT Software is a subsidiary company of Customertimes Corp. with the goal to improve field sales experience. CT builds native Salesforce applications that help companies engage their customers. CT's stack of native Salesforce applications is tailored to the Consumer Health, Pharmaceutical, and CPG industries with a focus on helping companies engage their customers and increase their revenue. I built and lead the Value Engineering department that showcased the value оf CT Software products through aligning on prospects' business challenges and success outcomes, designing and developing demo tools and supporting materials, working together with the sales team on tailored demos depending on business & technical requirements, liaising with partners to find more ways of getting our value proposition across, and being the number one stop about all things value proposition to both internal and external stakeholders.
Customertimes CorpSalesforce Consultant
Jan. 2019 - Jan. 2021As a Lead Salesforce Consultant, I played a key role in implementing Salesforce products and CT Software products. The key priority was to assess the customers' business challenges and the success outcomes and then design the solution that would continuously deliver against these success outcomes. During the development and go-live stages of the project, I lead the team of consultants, developers, and Q&A engineers to deliver the outcomes in a world-class fashion. - After quickly getting accustomed with Salesforce and CT Mobile, joined a demo team that mainly specialised in US pharmaceutical
companies. After analysing the US pharmaceutical market, was one of the key members in developing a custom architecture and processes for sample accounting for the US market. Was the key member in winning a number of high level projects, including Merz and Sanofi. - Working with Salesforce components, configured CT Mobile, a full featured offline sales solution based on Salesforce, based on client requirements, both for consumer goods and pharmaceutical companies around Europe and North America. - Took charge of writing demo scripts, as well as successfully presenting demos to key stakeholders, including clients and Salesforce executives. - Was the team lead in the project for Ipsen CHC France, whereby successfully developed and implemented Salesforce and CT Mobile based around the complex ordering module and discount calculation. - Lead the L’Oreal France project of migrating to CG Cloud managed package and adapting it to CT Mobile. Responsibilities included: liaising with the L’Oreal and Capgemini development teams, CG Cloud analysis and improvement, development of user stories and sprint planning, development of functional design documentation, and business and technical processes development.
MILDBERRYSocial Media Marketing Manager
Jun. 2018 - Dec. 2018Moscow, Russian Federation- Working on changing key processes within the company, such as new brief methodologies, digital marketing strategies, CRM implementation, and more. - Developed a new social media marketing strategy, using my knowledge and research to create guidelines for the content team. - Managing the production of content for both Russian and European markets, including planning and coordinating with designers and strategists. - Launched Twitter and LinkedIn profiles, operating these channels and producing english content for Twitter, LinkedIn, Instagram, and website (such as translation of cases) - Being a key member in developing a digital marketing strategy for re-entering the international market, as well as the PR strategy for the overall communication of Mildberry.
amoCRMGlobal Product Strategy
Nov. 2017 - Jun. 2018Moscow, Russian Federation- Produced and managed content marketing including articles, webinars, and advertisements for the global market.
- Managed all social media channels, increasing Facebook followers from 1,000 to 7,000 and Twitter followers from 600 to 1,000+. - Analyzed and revamped all Facebook advertising and launched Twitter advertising, resulting in a 100% increase in new leads.
- Effectively communicated with developers, designers and sales reps in order to deliver the best marketing campaigns in strict deadlines. Was the key translator between departments increasing communication between international departments.
- Worked in cooperation with the Russian marketing department in organizing yearly conference 'amoCONF' for 25,000 attendees, whereby I worked on inviting speakers as well as being a part of the managing team for Steve Wozniak before and during the event.
- Lead a re-branding campaign across all marketing channels in order to create a stronger more cohesive brand message. Was a key part of creating a new marketing pipeline to increase qualified leads for the sales department.
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