Ku Haykal Mukhriz

Digital Marketing Strategist @The Good Chapter

Startup FounderDesignMarketingEvent ProducerMarketing Analytics ManagerBrand DesignerMarketingTechContent ManagerFoodTechCommunication DesignerPR ManagerGraphic DesignerCommunications ManagerCopywriterAdTechB2BFundraisingCreative ProducerDigital Ads ManagerBrand Marketing ManagerB2GAIB2CFinTechInfluencer Marketing ManagerFounderCanvaEmail Marketing Manager

With a career spanning several years, I have honed skills in online marketing, helping businesses develop digital marketing strategies that align with their goals and objectives. Holding a deep understanding of SEO, SEM, social media marketing, and content marketing. My proficiency in these areas has led me to establish and implement effective digital marketing campaigns that drive growth and increase brand visibility. My innovative approach and dedication have made me an invaluable asset. My contributions extend beyond the professional role, as I am keen on sharing knowledge and expertise.

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Network Power100+ people

Roles

🔥33%

Startup Founder

💸33%

Marketing

✔️33%

Geos

🇲🇾66%

Malaysia

🇮🇳33%

India

Work Background

The Good ChapterMarketing Strategist

Feb. 2024Federal Territory of Kuala Lumpur, Malaysia

Trinidad GroupPublic Relations Executive

Jun. 2023 - Dec. 2023Federal Territory of Kuala Lumpur, MalaysiaPlanning and implementing public relations strategies Promoting and maintaining the public’s perception of the brand through media coverage and sponsorship opportunities Drafting written, verbal, and visual content that will promote the public image of the business Developing relationships with internal and external stakeholders Measuring the success of public relations activities and campaigns according to set KPIs Producing and presenting reports on all public relations activities and KPIs

W.Media - GlobalMarketing Specialist

Mar. 2023 - May. 2023Federal Territory of Kuala Lumpur, MalaysiaPerform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels Assist in the execution of marketing plans to reach audiences through targeted channels (LinkedIn, website) Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement

ArupMarketing Intern

Apr. 2021 - Jun. 2021Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaMonitoring and managing the company’s social media platforms, adjusting outreach tactics as needed Preparing marketing proposals and presentations based on company needs Creating graphic representations of data and translating complex research into easily readable content for stakeholders and other departments Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web) Support the marketing team in daily administrative tasks

iStoreRetail Assistant

Dec. 2018 - Mar. 2020Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia• Talk to customers and determine the best product according to their needs • Explain the differences of certain in-store products for customers to make an informed purchase • Assess situations through customer service to better serve customers • Ensure the cleanliness and organisation of in-store products

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