FintualPublic Relations & Communications Specialist
Jan. 2020 - Mar. 2023Mexico-Develop and execute the communication strategy due to Fintual's launch in Mexico, and its new local products such as a unique digital personal retirement plan.
-Planning and execution of successful influencer marketing strategies and creative campaigns.
-Manage and seek exposure opportunities for spokespersons and the Fintual team in events, sponsorships, bylines, interviews, and mentions in regional media.
-Organize and lead alternative projects such as Fintech Remote Summit coordinating +20 speakers and +15 media allies, and internal events with a gender perspective.
-Define key messages in drips, mailings, social media, and PR based on local needs and recently, with a gender intelligence approach. Mostrar menos