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Work Background
Senior Social Media Manager - Corporate
The Good Glamm GroupSenior Social Media Manager - Corporate
Feb. 2022Gurugram, Haryana, India- Social strategizing; planning, implementing and leading content strategy across all social platforms for the parent brand & LinkedIn presence for Good Media Co, MyGlamm, POPxo & St.Botanica - Setting & maintaining brand identity and ORM throughout social; amplifying tone and voice - Ideating and executing campaigns and company-wide announcements - Managing and monitoring the social community while building long-term relationships for effective communications between the internal and external stakeholders - Leading PR activity surrounding all key brand moments, campaign launches, events and partnerships in an effort to maintain and build awareness and drive traffic - Managing team from ideation to creation in collaboration with content writers and graphic designers - Conceptualizing strategies with talent and recruitment teams to create a pipeline of candidates, using marketing techniques to attract and engage audiences as well as leverage EVPs to create flexible, targeted marketing messaging
Social Media Brands Manager - Growth
Konvophilia CommunicationsSocial Media Brands Manager - Growth
Nov. 2020 - Feb. 2022Gurugram, HR, India- Growing the social media vertical through strategy, constant innovation, reviewing and tracking progress with 16 clients; organically and paid - Leading a 9 member team of graphic designers, content writers & executives - Competition benchmarking, analysing and metric reporting for clients - Conceptualising social media strategies in sync with the client requirements for ORM, brand strategy & range planning - Developing long term value through customer engagement, specific target marketing, creating vision and goals for project requirements - Strategic tie-ups with influencers and collaborators; under client brief, budgets & current market trends - Mapping progress and making on-the-go recommendations to remove roadblocks in order to deliver on-time projects - Managing and coordinating company's and client's content on social media platforms - producing and curating a feed that highlights their products and brand aesthetic. - Providing data analysis and metric reporting for clients
Social Media Marketing Manager
The Meraki GroupSocial Media Marketing Manager
Dec. 2019 - Nov. 2021- Re-branded & implemented social media strategy to align with business goals while generating daily content on social media - Collaborated with influencers and brands to increase brand awareness and sales - Managed the social community for a better customer experience Increased sales by 3x through organic & paid marketing
Social Media Executive & Interior Stylist
Urban CurrentSocial Media Executive & Interior Stylist
Jan. 2017 - Jun. 2019Gurgaon, Haryana, India- Styled and executed on-ground projects to meet client briefs & expectations - Worked in tandem with architects and interior designers on residential & commercial projects - Amplified brand image on social - Planned and executed 8 tailor made projects
Associate Producer
Yellow Umbrella ProductionsAssociate Producer
Jan. 2016 - Dec. 2016Bengaluru, Karnataka, India- Planned, managed & produced client ads, editorial shoots and short- films for the production house - Managed budgets and negotiations with multiple vendors to successfully execute 31 campaigns - Assisted in handling company's digital platforms - Supervised & trained 8 interns
Event Stylist
With Love, NilmaEvent Stylist
Jan. 2016 - Dec. 2016Bengaluru, Karnataka, India- Led client conversations, budgeted and executed on-ground events for the production house - Conducted brainstorming sessions & directed creative ideas to bring them to life by collaborating with multiple teams simultaneously - Assisted in handling company's digital platforms - Planned, styled and executed over 45 tailor-made events - Mentored and trained 11 interns
Assistant Manager
Vanitaโ€™s Designer WearAssistant Manager
Sep. 2013 - Dec. 2015Gurgaon, Haryana, India- Managed finance, invoices and inventory - Engaged with clients to meet expectations through effective communication and feedback - Strategised the company's social media presence to raise brand awareness, visibility & sales
May. 2013 - Jul. 2013During the first year of my undergraduate program, I was a part of a non-profit internship during the summer at AIESEC Mauritius for 6 weeks. My internship gave me unmatched exposure and knowledge about different people and various cultures. To live under the same roof with 10 students from different nationalities, was extremely challenging but memorable. The experience also made me aware of how foreign countries and NGOs are helping raise awareness โ€“ Saving the Green Wildlife in Mauritius. My responsibility was to reach out to the youth and spread the awareness about my project through presentations and conferences and by visiting various schools and colleges, by offering them gardens of rare plant species.
Social Media Assistant & Brands Manager
BeriPodSocial Media Assistant & Brands Manager
Sep. 2020 - Nov. 2021Manchester, England, United Kingdom- Managing & coaching team members and contractors in design, content, tech and management departments to align to the company's vision - Structuring goals for resource management, budgeting and scheduling of projects - Meeting KPIs by competitive analysis for both the company & its clients - Setting and leading a robust process for new initiatives while keeping in mind dynamic market trends - Defining project scope, social brand strategy and scheduling timely deliverables for 17 clients - Organising and assisting in building CRM systems to optimise sales and growth for the company -Brand research and competitive analysis for client as well as conducting brand strategy -Transcribing videos and editing subtitles -Converting transcripted files to blogs -Maintaining active social media presence and developing relationship with potential clients for company's clients -Assisting in designing and content writing for the company's official website
Content Writer & Social Media Intern
BeriPodContent Writer & Social Media Intern
May. 2020 - Aug. 2020United Kingdom


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Senior Social Media & Corporate Comms Manager
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Senior Social Media Manager & Corporate Communications
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