European Committee of Wine Businesses (CEEV)Head of Campaign and Wine & Health
Mar. 2022Brussels• Directed an international advocacy campaign (VITÆVINO) across key EU markets (Italy, Spain, Germany, France), shaping
public narratives and engaging institutional, political and media stakeholders
• Represented the EU wine sector in United Nations negotiations on the Political Declaration on Non-Communicable Diseases
• Built and activated strategic partnerships with EU institutions and national stakeholders, including Italian authorities and
industry bodies
• Led multi-stakeholder engagement strategies and coordinated cross-market outreach initiatives
• Advised senior leadership on policy positioning, reputational risk and strategic engagement priorities