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Work Background
Andaz BaliCluster Marcomm Manager
Feb. 2020 - May. 2023Bali, IndonesiaBeing part of pre opening team of Andaz Bali is truly remarkable experience. Next to the challenge of introducing the first Andaz brand in Indonesia, we opened the hotel in the height of pandemic. Andaz Bali opened with a bang on 9 April 2021 with a hybrid opening event attended by Minister of Tourism & Creative Economy Sandiaga Uno. Since then, Andaz Bali continues to steal spotlight and recognized as one of the best hotels on the island and Indonesia, for its unique modern village concept and consistently excellent delivery of service.
Hyatt Hotels CorporationMarketing Communications Specialist
Nov. 2019 - Jun. 2023Bali, IndonesiaSpecialist is a title given to select individuals within Hyatt Hotels and Resorts in Asia Pacific who excel in their current role and in position to help other hotels with their expertise. In this capacity, I have assisted in planning the Marketing Communications side of island and nationwide offers namely: 1. Flash Sale Online Shop in 2020-2021 2. Resort Credit Asik Suntastic promo in 2020 3. Stay 3 Pay 2 in Feb 2022 4. Welcome Back to Indonesia in 2022 5. Bali wide campaign with INK in 2022 My responsibilities include creating the website landing page, social media content, video creation, media relations and managing the project with corporate colleagues as well as sister hotels.
Hyatt Regency Bali OfficialCluster Marcomm Manager
Feb. 2018 - Jun. 2023Denpasar Area, Bali, IndonesiaAs part of reopening team of this iconic Sanur hotel, I was in charge of creating and implementing pre and post opening Marketing Communications, from digital marketing, media and partnerships, social media and branding. I was also in charge of planning and conception the Opening Party, attended by over 500 people on 21 March 2019. In this role, I ensure the smooth transition from Bali Hyatt to Hyatt Regency rebrand. I translate the brand personality of Hyatt Regency through engaging and creative social media content, videos and hotel stories.
Grand Hyatt BaliPR Manager
Feb. 2015 - Feb. 2018Denpasar Area, Bali, Indonesia- Successfully managed Grand Hyatt Bali's social media as the highest engaged among Hyatt in South East Asia - Responsible for concepting and organizing the annual Appreciation Party, attended by 500 industry leaders and VIPs - Built and maintained relations with local, national and international media and influencers
innate motionProject Coordinator
Oct. 2012 - Sep. 2014Amsterdam Area, Netherlands* Coordinate field work for market research globally * Assist in travel and workshop arrangement * Design research reports, workshop and training materials * Assist in project administration including invoice handling, data sharing, and budgeting * Liaising with clients and suppliers on day to day basis to ensure smooth flow of project
BrandLoyaltyConcept Developer
Nov. 2011 - Apr. 2012Den Bosch, the NetherlandsWorking for the Special Promotions department. Responsible for generating new ideas for Kids' Special Promotions and managing partnership with licensors and Creative Lab.
Max HavelaarContributor to corporate magazine (in collaboration with Hogeschool Utrecht)
Mar. 2010 - Jun. 2010Utrecht Area, NetherlandsI contributed to the creation of the first edition of Max Havelaar's corporate magazine that is distributed to sister organizations in 23 countries. I wrote, designed and created my own magazine and my article was chosen as the favorite article.
All OptionsMarket researcher
Feb. 2010 - Jul. 2010Amsterdam Area, NetherlandsI conducted research about Dutch IT labor market for my dissertation project. My work experience in All Options has taught me about analysing problems, framing good research questions and understanding how communications can be used to solve problems. People at All Options are pleased with my research as it has given them a new perspective on the nature of IT labor market.
Smiling Faces au pairsMarketing and Communication Intern
Feb. 2009 - Jun. 2009Rotterdam Area, Netherlands*Increased business contacts and partners worldwide, *Made over the newsletter (sent to 150 emails around the world), *Ran customer relationship programs such as organizing outings and Dutch courses for au pairs, *Wrote a marketing plan for a new service that included introducing au pair service to elderly in the Netherlands, *Wrote promotional materials such as brochures and handbook.
Dyatmika SchoolChairwoman of Student Council
Jan. 2005 - Jan. 2006Denpasar Area, Bali, IndonesiaCoordinated a team of 10 students to organize various activities at school
Dyatmika schoolAssistant editor
Aug. 2004 - Jun. 2006Denpasar Area, Bali, IndonesiaI was in charge of all aspects of creating two year books: writing, taking photographs, brainstorming about lay out, arranging meetings. My team and I successfully implemented significant changes ; we made over the year book from black and white to full-color with glossy paper, we added more contents and changed the plain lay out to more appealing.Initially, the year book was not available for free to students, but we made it possible that it is available for free through sponsors.
Dyatmika SchoolVice Chairwoman of Student Council
Aug. 2004 - Jun. 2005Assisted the chairwoman in planning educational activities for fellow students
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