Ana Maria Silgado

Senior Creative Project Management @Baboom Marketing

Marketing Director💸 MarketingCreative ProducerContent Manager

* Manage the onboarding processes for new clients, which consists of sharing access to the resources, creating the infrastructure, assigning a team, and keeping the client accountable to their to-do list. * Supervise the day-to-day operations and delivery schedule with the team and make sure we always communicate these steps to the clients in advance. * Manage communication with the client. Reply to every message as fast as possible with an exhaustive answer. Talk with the team and assign tasks if necessary. * Manage the off-boarding process for our customers. Promptly communicate with the team about the change of priorities. Manage the resources (team, deliverables) to make sure the client gets the best experience possible while we give priority to the other projects.

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Work Background

Baboom Digital MarketingSr. Digital Project Manager

Nov. 2021Bogotá, Distrito Capital, Colombia- Creation and development of segmented digital strategy based on data for social media content, presented monthly to clients (by brand). - Management of analysis and development of metrics reports, presented monthly to clients (by brand). - Leadership and development for achieving action plans. - Leadership and client support throughout the entire cycle (by brand). - Strategy and management of influencers and partnerships (by brand). - Ability to work with people from different departments within the company to successfully execute projects. - Ensure that deliverables (strategies, content, reports, photo sessions, partnerships, and results) follow internal processes, meet established timelines, and are reviewed/approved prior to delivery to the client. - Drive project delivery through effective use of internal and external meetings. - Ability to prioritize and manage workload and projects. - Flexibility in response to evolving responsibilities and last-minute changes. - Tracking the status of requests and deliverables. - Development of timelines for each client and project. - Creation of agendas, attendance at calls, and recording and publishing meeting notes (by brand). - Look efficiencies in how the team works and how deliverables are shared/coordinated among the entire team.

Pineapples Director creativo de arte

Sep. 2020Bogotá, Distrito Capital, ColombiaCo-founder in charge of: - Conceptual creation and visual direction of photographic projects - Develop activities related to end-to-end photo project management, including project plans and estimates, scope and requirements through requirements and execution - Operational management of the execution of photographic sessions for clients - Creation and generation of digital content for Social Media. - Leadership for achieving action plans. - Leadership and partnership support. - Ensure that deliverables (content photo) follow internal processes, meet established timelines, and are reviewed/approved prior to send. - Drive project delivery through effective use of internal and external meetings. - Ability to prioritize and manage workload and projects. - Flexibility in response to evolving responsibilities and last-minute changes. - Tracking the status of requests and deliverables. - Look efficiencies in how the team works and how deliverables are shared/coordinated among the entire team.

Domicilios.comPhoto Director Marketing

Aug. 2019 - Sep. 2020Bogotá D.C., ColombiaGeneral direction of photography area (focused on gastronomy, farmacy, pets, market, liqueur) at regional level, in charge of: - Lead a team of freelancer photographers, Editors and business intelligence analyst in Colombia, Peru and Ecuador (35 Persons). - Artistic direction and gastronomic photography guidelines - Acquisition of freelance photographers. - Training and coaching of freelance photographers. - Financial and budget control. - Search and negotiation with key partners - Management of analysis of reports, presented monthly to Marketing area. - Leadership for achieving action plans. - Leadership and partnership support. - Ability to work with people from different departments within the company to successfully execute projects (OPS, Sales, PQP, Marketing) - Ensure that deliverables (content photo) follow internal processes, meet established timelines, and are reviewed/approved prior to publish on the platform. - Drive project delivery through effective use of internal and external meetings. - Ability to prioritize and manage workload and projects. - Flexibility in response to evolving responsibilities and last-minute changes. - Tracking the status of requests and deliverables. - Look efficiencies in how the team works and how deliverables are shared/coordinated among the entire team.

Domicilios.comPhotography Coordinator

Oct. 2018 - Aug. 2019Bogotá D.C., Colombia

Ana SilgadoFood & Product Photographer/Art Director (Freelancer)

May. 2016 - Nov. 2018Bogotá D.C., ColombiaCreating sketches for the shooting based on brief, in order to build a set, as photographer, art direction/food stylist. Take photos, edit and deliver them. PHOTOGRAPHER AND ART DIRECTOR Uber Eats Colombia | Restaurants FOOD STYLIST AND ART DIRECTOR Pastas Doria | Product launch 'Doria ready tomato sauces' FOOD STYLIST Juan Burgers | Menu launch PHOTOGRAPHER, FOOD STYLIST AND ART DIRECTOR Buffalas | Menu for local in C.C. Unicentro FOOD STYLIST AND ART DIRECTOR Gato Dumas, College of Gastronomy | Food photography workshop with cell phone I Topic: Art Direction Invited by the Director of Photography at the Arturo Tejada School, as a lecturer by his hand, for Gato Dumas. DIRECTOR OF ART AND FOOD STYLIST Zona Cinco, School of Cinema and Photography | Lectures by teachers on food photography. Invited to master classes as an art director and food stylist, creating and assembling sets with different looks. PHOTOGRAPHER Epik Associates | Corporate portraits. PHOTOGRAPHY ASSISTANT Brands: The Wine Store: Product Ford Colombia: Product J. Walter Thompson Advertising Agency (Colombia): Corporate Portraits Codensa: Advertising campaign Carolina Arteaga: Product P&M Magazine (Colombia): Portraits of executives of the best agencies of the year Farmatodo: Product

Contenidos EL REYAccount Leader

Mar. 2015 - May. 2016Bogotá D.C., Colombia- Supervise digital strategy based on data for social media content, presented monthly to clients (by brand). - Supervise metrics reports, presented monthly to clients (by brand). - Leadership and development for achieving action plans. - Leadership and client support throughout the entire cycle (by brand). - Ability to work with people from different departments within the company to successfully execute projects (creativity, audiovisual, editorial, social media) - Ensure that deliverables (strategies, content, reports, photo sessions and results) follow internal processes, meet established timelines, and are reviewed/approved prior to delivery to the client. - Drive project delivery through effective use of internal and external meetings. - Ability to prioritize and manage workload and projects. - Flexibility in response to evolving responsibilities and last-minute changes. - Tracking the status of requests and deliverables. - Development of timelines for each client and project. - Creation of agendas, attendance at calls, and recording and publishing meeting notes (by brand). - Look efficiencies in how the team works and how deliverables are shared/coordinated among the entire team. - Work to reaching the KPIs proposed month by month. Accounts in charge: REP / GRAY Colombia; Ramo, Estéreopicnic with Ramo (as one of the sponsors), Crema de leche Alquería and Maní La Especial, Milo Colombia, Bimbo Colombia, Prabyc Ingenieros, IAB Colombia.

Activa MCAccount Leader

Aug. 2014 - Mar. 2015Bogotá D.C., Colombia- Supervise the development and construction of digital products, based on business strategies that connect users with brands, guaranteeing good user experiences. - Supervise digital strategy based on data for social media content, presented monthly to clients (by brand). - Supervise metrics reports, presented monthly to clients (by brand). - Leadership and development for achieving action plans. - Leadership and client support throughout the entire cycle (by brand). - Ability to work with people from different departments within the company to successfully execute projects (creativity, audiovisual, editorial, social media) - Ensure that deliverables (strategies, content, reports, photo sessions and results) follow internal processes, meet established timelines, and are reviewed/approved prior to delivery to the client. - Drive project delivery through effective use of internal and external meetings. - Ability to prioritize and manage workload and projects. - Flexibility in response to evolving responsibilities and last-minute changes. - Tracking the status of requests and deliverables. - Development of timelines for each client and project. - Creation of agendas, attendance at calls, and recording and publishing meeting notes (by brand). - Look efficiencies in how the team works and how deliverables are shared/coordinated among the entire team. - Work to reaching the KPIs proposed month by month. Accounts in charge: REP / GRAY Colombia; Crema de Leche Alquería. Midatacrédito, Caracol Radio. Working with allies such as Fenómena and Collaborative.

Backing S.A.SAccount Executive

Feb. 2014 - Aug. 2014Bogotá D.C., Colombia- Leadership, advice and accompaniment to accounts from different industries in the pre and post production process of the assembly of stands in Bogotá, Medellín and Bucaramanga for national events. Account maintenance for loyalty. - Leadership and development for achieving sales plans. - Leadership and client support throughout the entire cycle (by brand). - Ability to work with people from different departments within the company to successfully execute projects (creativity, design, comercial, production). - Ensure that deliverables (rendering design, backings and results) follow internal processes, meet established timelines, and are reviewed/approved prior to delivery to the client. - Drive project delivery through effective use of internal and external meetings. - Ability to prioritize and manage workload and projects. - Flexibility in response to evolving responsibilities and last-minute changes. - Tracking the status of requests and deliverables. - Development of timelines for each client and project. - Creation meeting notes (by brand). Accounts in charge: Abbot, Bayer, Tecnoquímica, Retina, Takeda, Jansenn, Lilly.