Freelance (DTC / Beauty Brands)Marketing Manager
Apr. 2023• Managed monthly ad spend of $50,000–$160,000 on Meta platforms, driving significant returns. • Achieved a 2.1–2.5x ROAS for a client in the cosmetics niche through strategic campaign optimizations. • Generated 600–800 leads monthly at a cost of $1.93–$2.12 per lead, enhancing lead acquisition efficiency. • Increased company revenue by 30% by leveraging data-driven insights and rigorous testing methodologies.