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Work Background
MAISON NEDZANAFounder & Consultant – Maison Nedzana (project: Rituals Turkey expansion)
Mar. 2024TurcjaFounded Maison Nedzana, a project-based consultancy supporting beauty and lifestyle brands with market expansion, wholesale development, and strategic growth initiatives. Currently working on international expansion projects in the premium beauty sector, including supporting the wholesale market development and brand presence of Rituals in Turkey. Key responsibilities include: • Managing wholesale partnerships and supporting market expansion initiatives • Coordinating business development activities with local partners and stakeholders • Supporting brand rollout and operational execution within the Turkish market • Facilitating communication between international brand teams and local partners • Providing strategic and operational support across sales, logistics, and marketing functions
MAISON NEDZANAFounder & Consultant
MAISON NEDZANA
Feb. 2024Londyn i okolice, Zjednoczone KrólestwoMAISON NEDZANA is a flexible, project-based consultancy supporting retail and wholesale companies in the beauty industry. I work closely with businesses—large and small—to help them grow, optimize, and manage a wide range of projects. I step in and do whatever needs to be done, providing both strategic guidance and hands-on execution. Key areas of work: Business development & strategy execution Operational support & retail optimization Launch planning, rollout & project management Retail & wholesale expansion strategies Cross-functional support (marketing, logistics, training, and sales) My expertise is built on over a decade of experience in London, working with some of the biggest names in luxury beauty. This background gives me a deep understanding of both the premium market and the operational realities behind high-performing beauty businesses.
Rituals (B Corp™)Regional Manager
Sep. 2018 - Jan. 2024Kraków, Woj. Małopolskie, PolskaAchievements: development of team competencies through training. Achievement of sales targets at an exemplary level (periodic increases of +15%, this year +33%). • Sales coordination across 1/3 of the country. • Shaping and developing relations with key accounts - Douglas and Sephora perfumeries (offline and online channels). • Determining a customer-dedicated sales strategy. • Managing the sales budget. Taking care to generate sales increase. • Implementing central strategies and initiatives, taking the structure and target sales channel into account. • New product launch - new brand launch, implementing it in the co-partnership. • Supporting distributors in the sales process, including organising and conducting product, brand presentation, sales training for teams. • Conducting meetings with sales managers of Douglas and Sephora stores on analysis and performance improve- ment. Delivering training related to new product launches, on the brand, product range and sales techniques. • Conducting in-house onsite and online training for Rituals staff (in small groups and for groups of 100 people) - training for the whole of Eastern Europe about the brand, product portfolio, sales and onboarding. • Preparation of training in terms of content and logistics.
RitualsRegional Manager Rituals Poland
Sep. 2018 - Jan. 2024KrakówResponsible for regional sales development, wholesale partnerships, and brand expansion across approximately one-third of the Polish market, working closely with key retail partners and supporting national growth initiatives. Key achievements and responsibilities: • Managed regional sales performance and consistently exceeded targets, achieving periodic growth of +20% and +33% year-on-year. • Developed and managed strategic relationships with key accounts including Douglas and Sephora across both offline and online channels. • Coordinated sales activities across a large regional territory, aligning local initiatives with central brand strategy and commercial objectives. • Supported the launch and rollout of new product lines and brand initiatives in partnership with key retail partners. • Designed and implemented tailored sales strategies for different customer segments and retail environments. • Managed regional sales budgets and contributed to overall revenue growth through strategic planning and execution. • Supported distributors and retail partners through product presentations, brand training, and sales coaching. • Delivered training programs for retail teams and internal staff, including large-scale sessions for up to 100 participants across Eastern Europe. • Led performance review meetings with retail partners to analyse results and identify opportunities for growth and optimisation. • Prepared and delivered training materials covering brand knowledge, product portfolio, and sales techniques.
Venise CollectionBoutique Manager
Sep. 2016 - Aug. 2018London, Greater London, Wielka BrytaniaResponsible for the overall commercial and operational management of the boutique, ensuring strong sales performance, excellent customer experience, and efficient store operations. Key responsibilities and achievements: • Managed day-to-day boutique operations, including sales performance, merchandising, and operational standards. • Led, recruited, and developed a team of 5 employees, including scheduling, performance management, and ongoing product and sales training. • Monitored sales performance and key retail KPIs, identifying opportunities for improvement and implementing strategies to exceed sales targets. • Ensured high standards of visual merchandising, product presentation, and customer service in line with brand guidelines. • Oversaw stock management, inventory control, and order supervision to ensure optimal product availability and loss prevention. • Delivered in-store coaching and training to develop team competencies in product knowledge, sales techniques, and customer engagement. • Maintained a premium in-store experience while driving sales of footwear and accessories.
TOM FORDSpecjalista ds. marki
Sep. 2014 - Sep. 2016Harrods LondonActive sales of Tom Ford brand perfumes. • Professional, direct customer service. Product advice, clarification of doubts, presentation of products. • Identifying customer expectations. • Implementing new products. • Training staff and sharing practical sales knowledge.
philosophyAccount Manager
Jan. 2012 - Sep. 2014SelfridgesCoordination of the sales process and sales administration. • Visiting the other outlets in the Philosophy chain. • Organisation and delivery of internal team training.
AmuageAccount Manager
Feb. 2010 - Dec. 2012Harrods LondonManaging the sales of luxury perfumes and a sales team of 4 employees. • Achieving the company’s business objectives. • Shaping professional relations with customers. Product presentation
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