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Work Background
SalesforceExperience Consultant Specialist
Dec. 2024São Paulo, Brazil
SalesforceExperience Services Specialist
Dec. 2024São Paulo, Brazil- Architected and launched new service offerings by integrating Human-Centered Change (HCC) frameworks into the company’s portfolio, expanding the commercial value of existing solutions. - Led the strategic design of end-to-end customer journeys, leveraging HCD methodologies to improve service delivery and elevate the overall client experience. - Mentored and scaled junior practitioners by establishing the foundational processes and strategic mindsets required to deliver high-quality outcomes.
SalesforceSenior Innovation Consulting Analyst
Apr. 2021 - Sep. 2024São Paulo, BrazilOver three years with Salesforce's Ignite team, I gained valuable insights from top market leaders and contributed to consumer-focused innovation. Ignite, an innovation consultancy within Salesforce, helps businesses develop digital strategies and build long-term capabilities. My role involved working closely with customers, employees, and stakeholders, enhancing value and making a significant impact on our partner organizations.
SalesforceSenior Innovation Consultant
Apr. 2021 - Sep. 2024São Paulo, Brazil- Led strategic consultancy for LATAM market leaders (Mercado Livre, Itaú, Bradesco, and Sicredi), architecting long-term digital roadmaps and growth strategies centered on user-centricity. - Orchestrated end-to-end innovation initiatives, translating complex business challenges into digital evolutions by anchoring every technical requirement in deep human insights and customer needs. - Facilitated cross-functional alignment between C-suite stakeholders, customers, and employees to de-risk digital investments and ensure sustainable Value Realization across the enterprise. - Equipped partner organizations with new digital capabilities, enabling teams to transition from legacy mindsets to agile, digital-first business models that prioritize the end-user experience. - Synthesized market intelligence and consumer insights to shift organizational perceptions, moving partners from a conceptual vision toward a concrete and achievable standard of Operational Excellence.
ChamaProduct Manager
Jan. 2021 - Apr. 2021São Paulo, BrazilI played a key role in scaling the sales process by diving into discovery phases and sales meetings to acquire essential market insights and understand critical provider relationships, despite having no prior experience in the market. In my first digital product role, I successfully met all proposed metrics by integrating strategic and innovative processes with real-world implementations, even amidst pandemic challenges. I managed product implementation projects, coordinating with stakeholders to develop strategies that effectively engaged Dealers, Operators, and Drivers with our new app for the bottled gas market. I worked closely with product development teams to address customer needs and challenges, supported the Sales team in driving growth, and partnered with UX and Research teams to create authentic and compelling stories.
Chama Technologies BVProduct Manager
Jan. 2021 - Apr. 2021São Paulo, Brazil- Co-led the GTM strategy and product implementation for a three-sided marketplace (Dealers, Operators, and Drivers), partnering with cross-functional teams to digitize a traditional, high-friction logistics sector. - Collaborated on the redesign of service logistics and UX, contributing to a 90% reduction in delivery time (from ~45min to ~5min) that significantly increased provider profitability and service reach. - Accelerated sales scalability by leading deep-dive discovery phases and partner negotiations, gaining critical market intelligence on provider relationships and regional territory dynamics. - Achieved 100% of product KPIs during the pandemic by integrating agile innovation processes with rigorous performance monitoring and data-driven strategy adjustments. - Orchestrated cross-functional alignment between engineering, sales, design, and operations to translate complex field insights into scalable product features and authentic brand narratives.
ChamaProduct Strategy Lead
Dec. 2019 - Jan. 2021São Paulo Area, Brazil
Chama Technologies BVProduct Strategy Lead
Dec. 2019 - Jan. 2021Greater São Paulo Area
GlobosatStrategic Designer
Jul. 2017 - Dec. 2019São Paulo, São Paulo, Brazil- Co-founded and scaled the Strategic Design Team from 2 to 8 (400%) specialists within 15 months, establishing the company’s first internal innovation hub (Globosat LAB) to drive advertising and product innovation. - Secured multi-million (BRL) marketing and advertising contracts by developing innovation frameworks that translated consumer insights into high-value business opportunities for brand partners. - Established cross-functional governance and innovation processes, successfully bridging gaps between traditional media operations and new digital-first business units. - Led a diverse portfolio of strategic initiatives, including large-scale re-branding, product innovation, and consumer insight analysis, while navigating the complex stakeholder landscape of a major media corporation. -Developed a "Proof of Concept" (PoC) model to demonstrate the ROI of innovation, utilizing small-scale project wins to secure executive buy-in for large-scale strategic initiatives.
Insitum ConsultoriaStrategic Design Consultant
Aug. 2014 - Dec. 2017São Paulo Area, BrazilIn my role as an innovation and strategy consultant, I immersed myself in analyzing behaviors and identifying needs to craft impactful solutions. I guided organizations through envisioning and defining services, products, brands, and experiences that aimed to positively affect society. I embraced a junior position to gain hands-on experience and learn from seasoned colleagues. This role allowed me to deeply engage with established innovation and strategy methodologies, enhancing my practical skills and integration into effective innovation processes.
INSITUM CONSULTING INC.Strategic Design Consultant
Aug. 2014 - Dec. 2017Greater São Paulo Area- Developed a rigorous foundation in Strategic Design and Innovation, applying advanced methodologies in behavioral analysis and human-centered problem-solving to complex business challenges. - Supported high-impact consultancy projects for global tech leaders—including Google, Meta, Pinterest, and Samsung—contributing to the definition of new services, products, and digital experiences. - Mastered end-to-end research and strategy frameworks, moving from deep ethnographic discovery to the synthesis of actionable insights for Fortune 500 clients across the US and LATAM. - Collaborated with senior strategists to architect "Society-First" solutions, ensuring that brand and product strategies created positive social impact while meeting core business objectives. - Built technical proficiency in cross-functional innovation processes, bridging the gap between creative vision and the practical constraints of diverse industries including Consumer Tech and Media.
Insitum ConsultoriaMaster Internship in Strategic Design
Feb. 2014 - May. 2014São Paulo Area, Brazil
INSITUM CONSULTING INC.Master Internship in Strategic Design
Feb. 2014 - May. 2014Greater São Paulo Area
Lápis RaroGraphic Designer
Aug. 2011 - Sep. 2012Development of print media layouts for the advertising market,
and institutional communication.
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