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Work Background
Académica en Dirección de Proyectos de Diseño
Universidad La Salle MéxicoAcadémica en Dirección de Proyectos de Diseño
Jul. 2023 - Dec. 2023México
Branding Consultant | Creative Director | Project Management Director
360Brand Consulting MéxicoBranding Consultant | Creative Director | Project Management Director
Nov. 2013Ciudad de México, MéxicoWe have developed brands for products and services for both public and non-profit organizations. These may include the complete brand strategy and implementation for a company, product or person. We work in the area of branding, strategies, naming, implementation and retail.
Creative Director
InterbrandCreative Director
Apr. 2011 - Oct. 2013MéxicoLilián was Creative Director at Interbrand Mexico. She was in charge of several accounts in their creative and implementation aspects. She has a creative vision and is a strong believer that developing a solid brand in the market takes attention, maintenance, and special care must be given to its usage, and that all are essential elements to its success. She joined Interbrand in 2004 leading projects for Grupo Pellas, Sigma Alimentos, and most recently for Soriana. In 2000 she won an award at Quorum for the packaging category. Academically, Lilián has a degree from La Salle University where she studied graphic design and later obtained a post graduate degree in Organizational and Institutional Communications in Barcelona, Spain. She’s been working in the field of design since 1994. She also taught packaging design and corporate identity classes at La Salle. Some of her previous clients have included: Soriana, Tequila Centenario, Grupo Pellas (Centroamerica), Greentech (Venezuela), Entravisión (EU), Turín, Televisa, Banamex, BanColombia, Cementos Moctezuma, Clorox Ecuador and Dominican Republic, Danone, Guatemala Country Brand, Grupo Modelo, Oriental Group, Oxxo, Rotoplas, Sigma Alimentos, Telmex International and Mexico.
Senior Designer
InterbrandSenior Designer
Feb. 2004 - Apr. 2011México
Académica en La Universidad La Salle México
Universidad La Salle MéxicoAcadémica en La Universidad La Salle México
Aug. 2003 - May. 2007MéxicoAcademica en la Licenciatura de Diseño Gráfico para las materias de Packaging Design,Brand Identity e Introducción al Diseño en computación.
Senior Designer
FutureBrandSenior Designer
Jan. 2003 - Nov. 2003México
Designer
Design AssociatesDesigner
May. 1997 - Sep. 2000México

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Packaging and Brand Systems Built for Real Retail
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Corporate Identity Systems Built for Real-World Implementation
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