InterbrandCreative Director
Apr. 2011 - Oct. 2013MéxicoLilián was Creative Director at Interbrand Mexico. She was in charge of several accounts in their creative and implementation aspects. She has a creative vision and is a strong believer that developing a solid brand in the market takes attention, maintenance, and special care must be given to its usage, and that all are essential elements to its success. She joined Interbrand in 2004 leading projects for Grupo Pellas, Sigma Alimentos, and most recently for Soriana. In 2000 she won an award at Quorum for the packaging category. Academically, Lilián has a degree from La Salle University where she studied graphic design and later obtained a post graduate degree in Organizational and Institutional Communications in Barcelona, Spain. She’s been working in the field of design since 1994. She also taught packaging design and corporate identity classes at La Salle. Some of her previous clients have included: Soriana, Tequila Centenario, Grupo Pellas (Centroamerica), Greentech (Venezuela), Entravisión (EU), Turín, Televisa, Banamex, BanColombia, Cementos Moctezuma, Clorox Ecuador and Dominican Republic, Danone, Guatemala Country Brand, Grupo Modelo, Oriental Group, Oxxo, Rotoplas, Sigma Alimentos, Telmex International and Mexico.