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Work Background
Delivery HeroExecutive, Business Performance & Special Projects - Quick Commerce | Delivery Hero
Mar. 2025Responsible of Foodora, Foodpanda and Yemeksepeti
YemeksepetiBusiness Insight & Analytics Senior Specialist
Mar. 2024 - Mar. 2025
YemeksepetiSenior Marketing Analysis & Performance Specialist
Jul. 2023 - Mar. 2024- Analyzed and optimized campaign performance, driving insights into actionable strategies to improve OKRs and align teams with company goals.
- Monitored CRM activity outcomes, ensuring effective follow-up on action items and budget management to optimize customer engagement.
- Analyzed monthly NPS data and presented findings to senior management in a structured and actionable format.
- Conducted supplier performance reviews within NMR, preparing regular reports and dataset results to inform decision-making.
- Developed and maintained marketing and visibility calendars, leveraging data-driven insights to support efficient planning and execution.
- Led user acquisition and profitability initiatives, gamification project, tracking results to enhance performance. - Delivered performance reports to align teams on a weekly and monthly basis, communicating insights clearly to management.
- Acted as the bridge between marketing and data teams, ensuring effective collaboration and alignment on performance goals.
- Contributed to the development of marketing strategy, optimizing campaign performance to achieve objectives.
- Managed performance reporting for concept campaigns, ensuring consistent alignment across teams and stakeholders.
YemeksepetiMarketing Analysis & Performance Specialist
May. 2022 - Jul. 2023Istanbul, Turkey
PMO PartnersMarketing and Project Management Specialist
Jan. 2021 - Apr. 2022Istanbul, Turkey- Led project management initiatives, ensuring timely execution, cost optimization, and performance tracking.
- Managed outsourcing contracts and vendor performance, driving efficiency through KPI monitoring.
- Developed strategic frameworks with ongoing reporting to support business operations and growth.
- Conducted risk assessments, providing actionable insights to improve processes and address challenges.
- Created and tracked roadmaps for market entry, product development, and growth opportunities.
- Delivered data-driven financial and operational reports to guide strategic decisions.
- Managed stakeholder engagement, aligning regional strategies with organizational objectives through continuous progress tracking.
- Built and maintained market intelligence systems, reporting on emerging trends.
FLIPNPIK EUROPETurkey Coordinator Of Business Development
Sep. 2019 - Apr. 2020Izmir, Turkey- Managed and planned project execution, ensuring alignment with strategic objectives.
- Conducted regional feasibility analysis and delivered comprehensive reports on project targets.
- Defined project scope and presentation requirements, ensuring clear communication of goals.
- Planned and tested technical scopes for the project’s pilot area in Turkey, ensuring successful implementation.
- Evaluated, monitored, and optimized marketing strategies to support project success.
- Created project milestones and managed time schedules, ensuring timely delivery and progress monitoring.
Hemenal Finansman A.Ş.Jr. Marketing Specialist
Aug. 2018 - Dec. 2018Istanbul, TurkeySales analysis,
Social media links and maintenance of the company monitoring,
Making arrangements for the company website via CRM,
Preparation of budget control reports,
Market analysis and preparation of feasibility reports
Hemenal Finansman A.Ş.Long - Term Marketing Intern
May. 2018 - Aug. 2018Istanbul, TurkeyPreparation of sales and marketing reports, Establishment of agency links for the production of promotional materials, Preparation of market analysis report and presentation.
Dr. OetkerInternship
Jul. 2017 - Aug. 2017Izmir, Turkey
SGSInternship
Jun. 2017 - Jul. 2017Istanbul, Turkey
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