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Work Background
Crypto Exchange (Fintech, NDA)Product Designer
Aug. 2022Designed and described: - A new loyalty program (web). Two months after its launch, it matched the effectiveness of the old loyalty program and has since shown month-over-month growth. - A new referral system (web). The number of registrations increased by 119% compared to the old system, with 41% more exchanges created and 25% more completed exchanges. - An address book (web, app). Users who added addresses completed ~1.5 times more exchanges per account. - A dashboard and widget for portfolio monitoring (web). - A content platform for cryptocurrency project analytics, portfolios, technical analysis, and more (web, app). The retention rate for users who visited the analytics platform was 21.1% higher compared to those who didn't. - Designed the flow, prototypes, and screens for an educational app with native monetization through an crypto exchange app (app). The retention rate for users who engaged with the content was higher compared to those who didn’t. - Improved the UX of deposit waiting screens, failed exchanges, repeated exchanges, delay notifications, insufficient and excess deposit warnings, exchange history, and many other screens (web, app). - Refactored the design system (in collaboration with others), which sped up and simplified the design process, making it easier for analysts, developers, and managers to interact with the designs. - Wrote several guides on working with 3D and design templates, facilitating onboarding into new processes for designers and helping them navigate complex design and 3D pipeline challenges. - Trained and mentored junior designers. As a result, the workload is more evenly distributed since junior colleagues can handle more complex tasks and complete current ones faster.
Crypto Exchange (Fintech, NDA)3D Artist
Jul. 2022- Creating 3D images for mobile application - Creating 3D images for web platform, blog - Creating of animations for web platform and application - Full cycle creation of splash screens and intros for videos - Modelling, rigging, pose render for brand mascot character - Training of junior staff about 3D basics (workflow, RS, lightning, shading, modeling) to optimise their routine Pipeline: Cinema 4d+Redshift+AE
ФрилансFreelance Motion Graphic Designer
Apr. 2018 - Jun. 2022Moscow, RussiaFeeling myself perfect in complex tasks, fall in love of dynamic animations.
Family AgencyMotion Graphic Designer
Jan. 2018 - Dec. 2021Moscow, RussiaWorked as Middle motion and graphic designer. - Create digital design for use across brands blogs and social media like Instagram, Facebook, VK - Work and collab with other members of the design and marketing team for more engagement content.
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