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Work Background
Zinc GroupEuropean Sales Lead
Feb. 2023 - Feb. 2025Düsseldorf, Nordrhein-Westfalen, Deutschland
altavia.deutschlandDirector Consulting
Sep. 2021 - Feb. 2023Düsseldorf, North Rhine-Westphalia, Germany
MAC Studios GmbHDirector New Business, Business Development & Strategy
Oct. 2019 - Sep. 2021Düsseldorf Area, Germany
Kontrast Communication Services GmbHManaging Director
Jun. 2015 - Sep. 2019Duesseldorfwww.kontrast.de
GREY GermanyManaging Director
Mar. 2014 - May. 2015Duesseldorfwww.gramm.de
www.grey.de
Young & RubicamBusiness Director
Jan. 2013 - Dec. 2013Frankfurt Am Main Area, GermanySince January 2013 Anja offers in her role as Business Director international marketing and brand expertise with a broad experience in all on- and offline aspects of B2C/B2B communication, event management and leads the account management of the the Frankfurt office.
Young & RubicamClient Service Director
Mar. 2011 - Jan. 2013Frankfurt Am Main Area, GermanyOffering strategy, concept, marketing & sales, branding and market activation for a variety of industries (FMCG, retail, wholesale, automotive, health and IT services) on a national and international level.
Young & RubicamClient Service Director
Oct. 2009 - Jun. 2010Frankfurt Am Main Area, GermanyClient service director for several international FMCG, technical supply, automotive and fashion retail customers
Pole Communications GmbHManaging Director
Oct. 2006 - Dec. 2011Stuttgart Area, GermanyPress/Public Relations Services, Marketing, Advertising and Events, Strategic brand and marketing consulting (incl. events, CRM, loyalty and adverting). Experience in B2C and B2B communication for OEMs and automotive clients, FMCG, beverages etc.
Aral/BPSenior Manager Fuels
Sep. 2004 - Apr. 2006Bochum Area, GermanyProduct and brand development, marketing strategy and programme implementation, pricing strategy and development of alternative fuels concepts. B2C and B2B communication incl. sales support, dealer motivation, staff training programs etc.
Aral/BPManager Loyalty Programmes
Mar. 2003 - Sep. 2004Strategic development and implementation of customer loyalty campaigns (incl. business case, process planning, reward purchase and ATL/BTL communication) .Development of best practice concept for implementation in Luxembourg, Switzerland and Austria. Strategic conception of an entrance strategy into the biggest German loyalty program (Payback).
Aral/BPManager Public Relations
Jan. 2001 - Mar. 2003Head of internal and external public relations and communication for Aral (for Germany, Austria, Switzerland and Luxembourg). Development and launch of Corporate Social Responsibility concepts, leading the press office and internal PR and coms. Leading the PR team.
Aral/BPMarketing Manager
Apr. 1991 - Jan. 2001Various project and managing positions in sales & marketing:
2000 - 2001 Head of media and dialogue marketing
1999 - 2000 Project manager strategic marketing
1998 - 1999 Project manager Customer Relationship-Management
1997 - 1998 Project manager B2B customer
1995 - 1997 Product manager branded products
1994 - 1995 Project manager B2C marketing
1992 - 1994 Junior product manager fuels
1991 - 1992 Project manager retail information systems
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