MizFitFounder/ Designer & Marketing
Apr. 2025Sorocaba, SPFounder and Creative Director of MizFit, an online fitness apparel brand focused on bold, personality-driven designs.
Responsible for the full creative and strategic direction of the brand, including product design, visual identity, and brand positioning. I design exclusive graphics and collections that connect with the CrossFit and fitness community, translating training culture into wearable statements.
I also lead marketing and growth initiatives, managing social media strategy, content creation, and campaign execution to build brand awareness and drive sales.
From concept to customer experience, I oversee all aspects of the business, combining creativity, branding, and performance-driven marketing to grow a distinctive and engaging brand.