Fellowship of Christian Unions FOCUS KenyaDigital Engagements and Communications Officer
Dec. 2021Nairobi, Kenya• Ensuring timely development and release of all FOCUS Kenya communications materials, including newsletters, press releases, talking points, reports, speeches, web materials, and videos that increased audience engagements by 25%.
• Ensuring all communications materials are 100% in concert with FOCUS Kenya’s messages, strategy and policy positions.
• Supporting the communications team to effectively implement the strategies and activities by; establishing priorities, monitoring the budget, and managing external consultants. In turn, this reduced the annual operational budget by 10% and boosted project completion rates by 15%. • Developing and executing social marketing campaigns that increased the social media participation of partners locally and internationally in conferences and other digital advocacy initiatives, driving a 50% increase in participation. • Spearheading activities that build the brand by ensuring consistent use of messages across the organization and anticipating possible controversies with a proactive approach to issues management. This led to a 40% growth in brand enhancement among stakeholders. • Developing and managing media relations with the national news media to convey and support the organization's views on issues of significance and increasing positive media coverage and public perception by 35%.
• Ensuring FOCUS Kenya events are standardized, well documented, and receive broad coverage in target media and increasing participation of stakeholders by 15%.
• Overseeing the design and maintenance of the FOCUS Kenya website, including content and aesthetics reflective of the organization’s strategy and increasing the website traffic by 15%. • Developing diverse video content, from short social media clips to longer pieces, integrating motion graphics, voice-overs, and subtitles. This enhanced video quality and kept audiences engaged, resulting in a 25% increase in retention rates.