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Personal Pitch
Helping enterprises reduce churn and turn customer data into retention growth
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Work Background
AngelsWay 🔷Angel Investor (Startups)
Nov. 2024Sou investidor na Angels Way, fundo que apoia startups inovadoras em Portugal. 🇵🇹🚀 Procuramos empreendedores brilhantes com ideias disruptivas para gerar impacto social e crescimento escalável. 💡💪 Na Angels Way, somos parceiros de longo prazo, acelerando o sucesso das startups. Juntos, vamos construir um ecossistema empreendedor vibrante e repleto de oportunidades. 🤝 Junte-se a nós e vamos abraçar o desafio de moldar o futuro!
VMLGlobal Program Manager
Jul. 2024Leading and driving product launch for Coca Cola across all the European markets that will allow Bottlers and Marketing teams to execute personalised activation strategies at scale.
VMLGlobal Program Lead for Microsoft
Jan. 2024Lead a global marketing team of 15 focused on supporting Microsoft in landing Device Partner global campaigns and marketing programs across local and regional markets. Team's main areas of work are global paid media campaigns, digital and in-person events, data & insights, digital capability consulting and localization support.
Wunderman ThompsonGlobal Program Lead for Microsoft
Aug. 2022 - Jan. 2024Lead a global marketing team of 15 focused on supporting Microsoft in landing Device Partner global campaigns and marketing programs across local and regional markets. Team's main areas of work are global paid media campaigns, digital and in-person events, data & insights, digital capability consulting and localization support.
Wunderman ThompsonAccount Director for Microsoft
Jan. 2022 - Apr. 2023Lisboa, Lisboa, Portugal
UnlockitHead Of Digital Marketing & Founder
Feb. 2020 - Jul. 2021Lisbon, PortugalUnlockit is a Proptech company focused on developing mobility solutions for real estate agents. We digitized and automated the current process of buying and selling properties for the convenience of everyone. We believe real estate agents are craving digital-based solutions to help them be more productive and continue to run their businesses during the COVID19 pandemic. Unlockit digital platform is a cloud-based suite of tools that empowers estate agents to run their business from anywhere and from any device. Our mission is to allow agents to be focused on what they do best. Connect with people. Send me a private message if you require more information about our services and how they could help you transform your business.
Samsung ElectronicsHead of Digital & CRM
Nov. 2018 - Jan. 2020Lisbon Area, PortugalLeading Digital Media and CDM (Customer Data-Driven Marketing) teams with the responsibility of delivering fully integrated campaigns that could be orchestrated across offline & online customer touchpoints. This role also aims to deliver a human-centred marketing approach that harnesses data, marketing technology, and storytelling to deliver personalized experiences across each individual customer’s decision journey. .
Samsung AustraliaSenior Digital & CRM Manager
Mar. 2017 - Nov. 2018Sydney, AustraliaResponsible for delivering data-driven digital strategies across all Samsung Electronics divisions with a key focus on improving retention rates, increase market share and improving Proud-To-Own (PTO) sentiment. Responsibilities: o Developing a comprehensive cross-divisional CRM and Digital marketing calendar that drives commercial sales whilst promoting Samsung brand Philosophy "Do What You Can't" o Drive retention and customer acquisition through a multi-channel approach (Website, CRM, E-commerce Shop, Digital Paid Media, Social Media, and Retail). o Design and manage multiple post-purchase customer journeys which aim to increase brand engagement and affinity, but also drive cross-sell KPIs and increases significantly retention rate. o Work cross-functionally with internal and external stakeholders to deliver all inbound and digital strategies.
William HillDigital Retention Strategy
Jan. 2016 - Feb. 2017Sydney, AustraliaResponsible for identifying and developing initiatives to optimise customer retention and activation, reduce churn, increase bet frequency and customer value. Be the Custodian of all marketing communication and retention strategies with a particular focus on customer experience and conversion. Also, responsible for designing and managing a successful, sophisticated and segmented CRM plan and player matrix that could be executed through a personalised customer lifecycle journey. Having the focus on retention strategy and planning, this role also requires a great deal of cross-functional work with UX, Product, Web and Mobile development, Customer Service, Creative and Digital teams amongst others to drive innovation and ultimately a unique betting experience.
VodafoneRetention Marketing Manager
Jul. 2014 - Jan. 2016Sydney Area, AustraliaResponsible for developing and managing the lifecycle framework and retention strategy for Vodafone's Postpay customer base (including Mobile Broadband). Key focus is to minimise churn through customer-centric retention strategies, whilst driving key company targets including increasing Revenue/ARPU, Growth & NPS. Achievements o Reduction of Mobile Broadband year-on-year churn volume by 15% o Implement a comprehensive retention & upgrades program which delivered an increase of 56% in upgrade volume (47% uplift compared to control group) o Designed and managed the network migration strategy for the Postpay impacted customer base.
BeyondMarketing Strategy Consultant
Jan. 2013 - Jul. 2014Sydney, AustraliaBeyond Analysis helps transform companies by putting actionable insights from data at the heart of their business. This helps companies make smarter decisions, identify and open up new revenue streams and ultimately further enhance corporate value. Key areas of expertise: o Data Strategy: helping clients to figure out how to use their own data to grow their business. o Customer Intelligence: Use data to help clients understand their business performance from a customer perspective and act on this knowledge. o Data Visualisation: Turn complex information into bite-sized, digestible infographics so companies can quickly and easily get to grips with your customers. o Engagement Strategies: Use data to help our clients develop the optimal engagement strategy so that they know how, when and what to communicate to your customers. Achievements: o Delivering ongoing insights through comprehensive Direct Marketing campaigns delivering on average 20% uplift in conversion o Developing and implementing segmentation and propensity models for two retail brands o Innovative use of customer data to generate additional revenue through data share projects
University of Technology SydneyMBM - Master of Business Management
Feb. 2011 - Jul. 2012Sydney e Região, Austrália
DeloitteManagement Consultant
Feb. 2008 - Feb. 2011Lisboa e Região, PortugalSupporting the design and implementation of business models optimization and pricing strategies with the aim of promoting efficiencies and profitability, while minimizing transfer pricing risk exposure.
Banco SantanderTottaMarketing assistant
Mar. 2007 - Sep. 2007Lisboa e Região, Portugal
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