Pedro Paiva Nunes is a Global Program Director at VML, where he leads the European Go-to-Market strategy for Coca-Cola's MarTech ecosystem across 40+ markets. With over 15 years of international experience spanning Europe and Australia, he specializes in data-driven marketing, CRM, and digital integration — bridging technology and strategy to deliver measurable customer and business outcomes. Pedro's career spans consulting roots at Deloitte, consumer insights at Beyond Analysis, and senior digital leadership roles at Vodafone, William Hill, and Samsung, where he built fully automated lifecycle programs, led e-commerce platform migrations, and designed multichannel demand generation strategies for both B2B and B2C audiences. He is passionate about transforming data into actionable customer experiences, driving MarTech adoption at scale, and enabling organizations to unlock the full potential of their digital ecosystems.More...