M-Net AFRICA-WestMarketing Lead
Jul. 2014 - Mar. 2017Nigeria1. Developed and implemented 360-degree marketing and Communications strategies in line with the strategic positioning of 8 Africa Magic channels to drive subscriber growth and increase audience ratings in West Africa. 2. Developed & managed the digital marketing, creative, communication strategies & programs in order to maximize audience ratings through integrated marketing effort and key paid and organic channels (AdWords, Social Media, SEO and Mobile Marketing) 2. Exceeded group-wide target for Digital Media growth and engagement for 3 Financial Years (2014-2017) 3. Administered, managed and tracked the Marketing, Brands and Communications budget for Africa Magic Channels 4. Successfully created and launched the Africa Magic imaging in November 2016 (logo & on-air elements for the Masterbrand & all eight channels). 5. Implemented and managed barter relationships with different media houses resulting in cost savings to the value of $500,000. 6. Ensured that the channels delivered on client expectations on all sponsorships (advertising & promos, on-air product placements, product inserts etc.) 7. Developed and implemented marketing strategies for the launch and marketing of Africa Magic Original Productions 8. Developed the imaging and lead the team for the launch of AfricaMagic Igbo. 9. Project Manager for AMVCA from 2015 – 2017. 10. Team lead for the 360-degree Marketing and communications strategy of the first season of The Voice Nigeria. 11. Team Lead for the 360-degree marketing and communications strategy of Big Brother Africa Season 9. 12. Management and development of a team of 10 Marketing, Communications, Brands and Events specialists.