Mona Elbahrawy

Head of Marketing @Lingtopia Group

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I lead marketing for a four-company US language-services group — brand, paid media, organic sourcing, content, and team. Nine years in. Built the current marketing organisation from scratch, with a 10–13 person team across paid, SEO, content, design, and sourcing. What I actually do: → Paid acquisition at scale. Running English-language recruitment campaigns across 60+ countries and 15+ language streams, including rare languages most agencies can't source (Hmong, Marshallese, Navajo, Cape Verde Creole). 48,555 qualified leads in 2025 at a blended Spanish-market CPL of ~$0.21 USD. +120.9% YoY lead growth under a restructured acquisition model. → Brand building. Built the Lingtopia Group parent brand from scratch (logo, identity, positioning) and refreshed identity across three operating companies. Prior to this: full brand refresh for Silicon Waha (Egypt's state-backed tech-parks operator), plus marketing delivery for the Ministry of Communications (cybersecurity) and Ministry of Higher Education ("Study in Egypt"). → Team from zero. Hired, trained, and documented the systems a junior and career-switcher team now runs from. Attribution architecture, ad account consolidation, content and sourcing SOPs — all authored in-house. → Revenue attribution. The marketing engine behind Multilingual Interpreters' $5M USD revenue year and Inc. 5000 application in 2025. Earlier in career: 1.7M EGP in client revenue from a 3-month SONOFF campaign, and 2.5M views at 0.1 EGP CPV for Ezz El Arab's social-media show. I care about the boring parts that make the visible parts work — attribution, SOPs, quality filters, audience construction. The kind of marketing where the campaign looks obvious in hindsight because the underlying system was built properly. Based in Cairo. Open to senior marketing leadership roles — remote, hybrid, or onsite. Reach me at [email protected] or via DM.