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Work Background
Equiton IncCreative Director
Sep. 2024Burlington, Ontario, CanadaI lead the digital-first Creative Studio (Marketing & Communications) at Equiton Inc., overseeing digital ad campaigns, social media, animation, video, and print output, as well as the recent brand refresh. Collaborate with internal Marketing teams and stakeholders, as well as external agencies, to provide creative direction from ideation to delivery on B2C and B2B projects. Recruit for and mentor a multi-disciplined team to ensure high-quality creative work for Equiton (Investments), Equiton Living (Property Management), Equiton Developments (Construction), and Assurican Private Wealth.
Feed NiagaraCo-founder & Marketing Consultant
Sep. 2021 - Aug. 2023Feed Niagara is a corporate-backed support to the ten Feed Ontario-recognized food banks in Niagara, allowing for greater collaboration, fundraising and buying power for the agencies involved. Feed Niagara's consortium of 10 food banks across Niagara is recognized as the voice of poverty in Niagara. Feed Niagara is committed to work with key decision-makers, donors and members of the food industry to ensure all Niagarans have access to healthy food. Feed Niagara members are: Community Care, St. Catharines & Thorold
Community Care of West Niagara
GBF Community Services
Newark Neighbours
Pelham Cares Inc.
Port Cares
Project SHARE
The Hope Centre
The Salvation Army – Fort Erie
West Lincoln Community Care
Niagara Ale TrailCo-creator
Aug. 2014 - Aug. 2024The Niagara Ale Trail brings together the best of the Niagara Craft beverage scene in the first genuinely cross-municipal tourism product, encompassing all of Niagara's municipalities. Initially founded around Craft Breweries, the project has expanded to include Distillers and Cideries. Funding partners include the City of St. Catharines and Town of Lincoln.
ChimpAgencyCo-founder & Creative Director
Nov. 2003Canada & EuropeCreative Director and Agency Principal, with specialisms including new business development, brand development and guardianship, digital marketing, marketing communications, strategy and team leadership. ChimpAgency was founded in Toronto in 2003. The agency has become known for creative evolution, innovative data-driven campaigns, print and digital design. With strong strategic, design and web dev teams, the ‘Chimps’ have been producing award-winning brands, ad campaigns and digital communication tools including apps, websites and more for SMEs, financial institutions, retailers, travel/tourism bodies, municipalities, the province, federal government and not-for-profits. In this role, I engaged in pitching new business, onboarding clients, creating briefs, planning campaigns, project and budget management and developing strategic plans with clear, achievable milestones and measurement terms. Skills Overview
• Creative & Strategy Director with experience leading and mentoring agile, cross-disciplinary teams of up to 26 across multiple time zones, allowing individuals to experience ALL aspects of marketing, not just their specific roles. Chimp alumni are highly sought after. • Lead on Agency of Record for Provincial and Federal Government contracts.
• Self-starter, highly motivated, and personable, excel in seeking mutually beneficial partnerships.
• Transparent, honest, problem-solver.
• Anticipates and understands the needs of clients and partners to ensure everyone succeeds.
• Focused on results and learnings, taking a positive, proactive approach in my personal, professional and leadership roles.
• Collaborates with senior executives, providing clear and transparent communication to decision-makers.
• Candid when I don’t know the answer but active in the pursuit of a response, and I consider myself a lifelong learner.
FreelanceSenior Art Director
Jun. 2003 - Oct. 2003Clients included Air Transat, Flight Centre Canada, Marriott and Travel CUTS/Voyages Campus.
Proximity LondonSenior Art Director
Feb. 2002 - Apr. 2003Responsible for Volkswagen account.
YNWA.tvCo-founder & Creative Consultant
May. 2001 - May. 2012
GSKCreative Studio Manager
Feb. 1998 - Jul. 1999
AmwayAssistant Communications and Merchandising Manager
Sep. 1997 - Feb. 1998
Contract Full-timeGraphic Designer
Sep. 1994 - Sep. 1997Various artworking and design roles.
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