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Work Background
The Coca-Cola CompanyMedia Operations Director, Eurasia and Middle East OU
Jan. 2024Istanbul, Turkey
The Coca-Cola CompanyMedia Operations Senior Manager, Eurasia and Middle East OU
Jun. 2021 - Jan. 2024Istanbul, Turkey
MindshareClient Lead Director
Oct. 2019 - May. 2021Istanbul, TurkeyUnilever Beauty & Personal Care Category
MindshareBusiness & Digital Director
Oct. 2018 - Oct. 2019İstanbul
MindshareDigital Media Manager
Aug. 2016 - Sep. 2018• Lead the digital media planning team for Vodafone as digital media manager. • Build influential client relationship to guide their overall and digital thinking. • Architect effective digital marketing strategies, communication plans and integrated media solutions to achieve both agency and client KPIs. • Provide sustainable strategies and measurable KPIs for all digital channels including programmatic(display and mobile), social media, search engine • advertising. • Analyze data generated by paid & owned channels, shape data strategies for all biddable channels and create efficiency
MindshareSenior Digital Media Executive
Jan. 2014 - Aug. 2016Clients: Turkcell, Vodafone • Understand business and media objectives, analyze target audience while cooperating with client and agency members to deliver consistent online media strategy. • Establish close working relations with day to day clients, local and global media publishers. • Manage annual & campaign based budget across all screens/devices on web&mobile. • Implement and track digital activity on all digital channels. • Oversee and seek ways to optimize media campaigns at all levels.
CaratDigital Media Planner
Sep. 2012 - Dec. 2013Clients: Nokia, Reebok, Pfizer, Honda, Philips. • Take responsibility for all part of digital planning and buying. • Prepare online media plans for all channels including social media, search engine advertising, video and display. • Deliver post buy analyses and competitor analyses. Track and optimize campaign performance based on predefined media KPIs. • Take part in communication with media publishers to deliver best solution for advertisers.
MicrosoftMarketing Department Specialist
Aug. 2011 - Jul. 2012
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