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Work Background
The Tour GuyPerformance Marketing Lead
May. 2022
FultonFishMarket.comPerformance Marketing Manager
Mar. 2021New York, United StatesStrategize and executed all aspects of planning, designing, and implementing highly engaging digital marketing campaigns, increasing site traffic by 57%
o Managed all digital marketing campaigns for acquisition and retention, including email marketing, paid and organic social media marketing, paid search strategy, programmatic marketing, search engine optimization, and website optimization.
Served as a primary strategist and coordinator of paid media strategy, optimizing campaign performance, enhancing brand awareness, achieving digital marketing campaign goals, increasing ROAS 37% YoY
Managed relationships with digital agencies in Paid Media, Public Relations and Affiliate, handling day-to-day responsibilities, determining short- and long-term objectives for acquisition, retention and brand awareness.
Reforecast digital marketing budget to align with acquisition and growth needs while thoughtfully executing cost-effective campaigns.
o Collaborated with eCommerce and Procurement teams to create comprehensive marketing calendars aligned with product inventory, seasonality, product launches, promotions, and demand
o Successfully partnered with IT teams to transition email marketing strategy from individual messaging to automated campaign structure based on customer email and site engagement.
Flight Centre Travel Group, The AmericasDigital Marketing Manager
Aug. 2017 - Mar. 2021Greater New York City AreaMeasure and report performance of digital marketing campaigns for six Flight Centre USA brands, as well as external partners, assessing against ROAS and KPI goals. Such campaigns lead to returns between 800% and 1247% ROAS Manages a team of digital marketers and monthly calendars for email marketing, social media marketing, paid search strategy, website updates and landing pages for internal marketing campaigns, events, and external partnership strategies. Project management - interact with development team to rebrand Liberty Travel general website as well as a rebranding of local marketing strategy for Liberty Travel and Travel Associates store locations. Responsible for planning and budgetary control of digital marketing budgets in leisure brands to ensure costs are in-line with budgets. Collaborates with third parties, agencies and vendor partners to best implement digital strategies.
Paulist PressDigital Marketing Manager
Mar. 2014 - Aug. 2017Greater New York City AreaSupervised the implementation of corporate marketing strategy. Oversee the social media strategy which lead to a 142% increase in subscriber community. Create and supervise the development and, execute social media campaigns for both the corporate and client, including but not limited to such platforms as Twitter, Facebook, Instagram, FlipBoard, YouTube, Vimeo plus other relevant online social channels. Partner with Customer Service department to monitor and respond to community concerns and suggestions for brand, including and not limited to customer complaints or encouragement. Performed analysis of corporate website and social media accounts using Google Analytics to improve traffic and campaign efficiency Project manager - interact with developers to create effective marketing collateral to drive brand awareness of brand publications. Develop the digital marketing and social media policies for client authors to coincide with corporate marketing philosophy. Coordinate with key departments to energize sales. Redesign and overhaul (as yet to be launched) of the company website Manage digital marketing department budget. Create and supervise the development and execution of the Ordo App/ (a digital application of best selling print publication)
Summit Performance Solutions LLCDigital Marketing Consultant
Dec. 2012 - Mar. 2014Collaborate with numerous client marketing team to implement digital marketing strategies and assist with process improvement projects. Create and supervise the development and execution of social media campaigns for both the corporate and client, including but not limited to such platforms as Twitter, Facebook, Google +, Instagram, FlipBoard, YouTube, Vimeo plus other relevant online social channels. Performed analysis of corporate and client websites and social media account Google Analytics to improve traffic and campaign efficiency Create and supervise the development and execution of email marketing campaigns, using such services as ConstantContact and MailChimp Supervise the development, copy, and execution of websites for both the company and clientele.
Research and develop proposals for new product campaigns. Event marketing and representation at industry events, trades shows and others Develop and maintain client relationships.
Clark Dodge & CompanyMarketing Associate
Mar. 2011 - Dec. 2012White Plains, NYImplemented the redesign of company website to best suit trends in financial digital marketing. Executed digital marketing campaign aimed towards engaging new generation of potential clients. Organized and maintained client contacts and relations for financial consultants. Formulated and maintained correspondence with established clientele on behalf of financial consultants. Researched and monitored potential clients and acted as the initial liaison between client and financial consultants, Researched networking events and maintained contact with introduced parties.
Amspec Services LLCMarketing Assistant
Mar. 2010 - Mar. 2011Greater New York City AreaDeveloped and pitched digital media marketing campaign to AmSpec senior management to elevate marketing into the digital era. Maintain company social media platforms, including but not limited to Twitter and Facebook to develop brand voice. Executed email marketing campaigns, using such services as ConstantContact and eVite. Responsible for the coordination of client appreciation events in the New York tri-state area. Research and monitored potential global affiliates and their activities. Coordinated the purchases and distribution of company wide promotional giveaways. Participate in creative ideation sessions regarding future marketing events
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