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Work Background
Corporate Director, Marketing Communications
Healthcare Systems of AmericaCorporate Director, Marketing Communications
Nov. 2024 - Mar. 2025Strategy Development: • Developed a corporate marketing and communications strategy, aligning with local and regional leadership to tailor strategies for hospitals and physician groups. • Partnered with marketing and public relations agencies to develop a branding and identity strategy. Social Media Management: • Developed and executed the enterprise-wide social media strategy, overseeing content development and editorial calendars for corporate and eight hospital accounts. Creative Designs & Marketing Collateral Development: • Managed creative development of marketing assets, including social media content, print materials, and publications. Media Monitoring: • Managed media inquiries, conducted routine media monitoring, and provided strategic counsel on public relations matters. Internal Communications and Copywriting: • Crafted internal communications on behalf of senior leadership to enhance engagement and organizational alignment. Website Management: • Managed the relationship with the website vendor to support content management and web development. Strategic Collaboration: • Collaborated with senior leadership at eight hospitals to support local marketing and communications initiatives.
Operations Director, Marketing Communications
Steward Health CareOperations Director, Marketing Communications
Jun. 2021 - Nov. 2024United StatesStrategic Leadership: • Provide strategic direction to align with organizational goals. • Develop and implement comprehensive strategies for corporate needs and 39 hospitals across the US. Strategic Communications: • In partnership with the PR agency, craft compelling and strategic copy for diverse internal and external communication channels, aligning messaging with organizational goals and values. Media Monitoring & Analysis: • Lead media monitoring efforts to stay abreast of industry trends, organizational mentions, and competitor activities, facilitating proactive decision-making and reputation management. Newsletter Management: • Spearhead the development and distribution of an enterprise-wide newsletter, enhancing internal communication and fostering a sense of unity, accomplishment, and shared purpose among team members. Marketing Strategy: • Formulate and execute comprehensive marketing strategies to support corporate objectives. Creative Designs & Marketing Collateral Development: • Oversee the creation of creative designs and marketing collateral, ensuring alignment with brand guidelines and delivering materials that effectively communicate the organization's value proposition. Cross-functional Collaboration: • Collaborate with cross-functional teams to align marketing and communication strategies with broader organizational objectives, fostering a collaborative and results-driven culture. Budget Management & Financial Oversight: • Manage budgetary planning and oversight, ensuring fiscal responsibility and optimal resource allocation. Contract Negotiation and Vendor Relations: • Negotiate contracts and develop relationships with vendors, securing favorable terms and collaboration to drive improvements and efficiencies. Mergers and Acquisitions: • Manage divestment deliverables, ensuring coordination of messaging, branding transitions, and stakeholder communications to align with corporate goals in support of successful divestiture initiatives.
Director, Marketing Communications and Events
Nino's Inc. Director, Marketing Communications and Events
May. 2016 - Jun. 20212817 West Dallas Street, Houston, TX 77019Strategic Marketing: • Designed all collateral and created an integrated marketing campaign strategy. • Created copy for advertising campaigns, business agreements, and all internal and external communications. • Conducted relevant consumer and brand research, monitored trends, and offered expert advice to develop innovative advertising and branding. • Analyzed metrics including customer feedback, online traffic, and impressions. • Developed strategic relationships with third-party delivery platforms, including Favor and DoorDash, to negotiate rates and cross-marketing efforts. Communications Management: • Oversaw public relations, marketing, and corporate communications initiatives. • Served as the key spokesperson throughout pivotal times, handling media questions and distributing factual information to preserve credibility. • Established comprehensive reputation management tactics to promote favorable client feedback. Event Management: • Directed end-to-end production of events: conceptualization of events and development of banquet event order, event execution, and post-event review with clients. • Liaised with clients to develop a collaborative relationship while planning, designing, producing, and managing all aspects of corporate events. • Contracted and planned an average of 150 events per year, with contract values ranging from $5,000 to $33,000. • Managed event logistics: food and beverage, staffing, floor plans, and vendor agreements. • Supervised and coached an events team of one event planner, three managers, and fifteen servers.
Marketing Strategist & Financial Consultant
White Rhino FinancialMarketing Strategist & Financial Consultant
Oct. 2014 - May. 2015Houston, Texas Area• Designed, implemented, and evaluated a marketing campaign to promote the firm to Houston’s business community (emphasis on physicians and Hispanic business owners). • Developed and nurtured relationships with new clients to promote an exceptional level of customer satisfaction.
Director, Operations
Vericlaim Tax ServiceDirector, Operations
Jan. 2014 - May. 2019Houston, Texas Area• Supervised the daily operations including the development of client relations and delivery of quality customer service, hired and trained new employees, and analyzed performance and sales data. • Designed a strategic marketing campaign and researched industry best practices and policy updates.
Communications Consultant
Daily Court ReviewCommunications Consultant
Jul. 2013 - Aug. 2014Houston, Texas Area• Edited and proofread legal public notices to ensure content and grammatical accuracy to maintain customer satisfaction, editorial integrity, and the prestige and legacy of the newspaper. • Prepared and issued a publisher’s affidavit to each client to submit as evidence to the court.
Director, Operations & Events
Dress Houston, Inc.Director, Operations & Events
Jan. 2011 - Nov. 2017Houston, Texas Area• Organized and facilitated end-to-end production of an annual charity fashion show. • Cultivated relationships with the business and nonprofit community to secure funding and strategic partnerships. • Developed and implemented a marketing campaign to promote ticket sales and media coverage. • Conducted interviews to hire and train staff, volunteers, and models.
Performance Manager & Instructor
Atherton Elementary SchoolPerformance Manager & Instructor
Sep. 2009 - Sep. 2014Houston• Collaborated with the campus administrative team on duties such as: interview prospective employees; mentor new employees through indoctrination to the workplace culture and expected performance standards; and assist with the performance appraisal of existing and new employees. • Collaborated with instructors and the administrative team to design and implement action plans and professional development sessions aimed at improving the growth and performance of employees struggling with their duties. • Awarded as Teacher of the Year (2010) due to outstanding performance, dedication, and positive rapport with the administration, colleagues, stakeholders, and the community.
Operations Consultant
GIJ Trucking, LLCOperations Consultant
Mar. 2008 - Feb. 2018Houston, Texas Area• Designed a strategic marketing campaign to procure new contracts, developed and maintained client relations, and hired new employees. • Developed effective communications and strategies to strengthen the brand and reputation. • Created budgets, measurable reporting system, and processes for departments. • Designed strategic marketing plans, and implemented industry best practices and policy.
CARICOM Youth Ambassador
Ministry of Foreign Affairs & Ministry of Youth, Government of BelizeCARICOM Youth Ambassador
Jan. 2005 - Dec. 2006Belize | Global• Articulated the Government’s position on policies through various international and domestic platforms including the CARICOM Secretariat, United Nations Population Fund, and the National Drug Advisory Council. • Organized and facilitated consultation forums engaging FBOs, NPOs, public, and private partners to foster collaboration and political goodwill in the development and implementation of policies. • Developed and maintained strategic collaborative relationships with foreign governments and international organizations to present a unified, multilateral voice on international policies.
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