Nino's Inc. Director, Marketing Communications and Events
May. 2016 - Jun. 20212817 West Dallas Street, Houston, TX 77019Strategic Marketing:
• Designed all collateral and created an integrated marketing campaign strategy.
• Created copy for advertising campaigns, business agreements, and all internal and external communications.
• Conducted relevant consumer and brand research, monitored trends, and offered expert advice to develop innovative advertising and branding.
• Analyzed metrics including customer feedback, online traffic, and impressions.
• Developed strategic relationships with third-party delivery platforms, including Favor and DoorDash, to negotiate rates and cross-marketing efforts. Communications Management:
• Oversaw public relations, marketing, and corporate communications initiatives.
• Served as the key spokesperson throughout pivotal times, handling media questions and distributing factual information to preserve credibility.
• Established comprehensive reputation management tactics to promote favorable client feedback. Event Management:
• Directed end-to-end production of events: conceptualization of events and development of banquet event order, event execution, and post-event review with clients.
• Liaised with clients to develop a collaborative relationship while planning, designing, producing, and managing all aspects of corporate events.
• Contracted and planned an average of 150 events per year, with contract values ranging from $5,000 to $33,000.
• Managed event logistics: food and beverage, staffing, floor plans, and vendor agreements.
• Supervised and coached an events team of one event planner, three managers, and fifteen servers.