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Work Background
Northwestern UniversityAssociate Director, Digital Communications
May. 2022 - Apr. 2025-Collaborate with MarComm team to execute effective marketing solutions for internal clients -Create and maintain webpages dictated by marketing plans -Maintain and code in Google Tag Manager any hacks that are not built into the CMS (e.g. custom JavaScript and Google Analytics tags) -Develop simple, alumni-focused, JS-based web apps, including internal processes and documentation (e.g. Alumni Authors CATalogue, Small Business Directory) -Report monthly on website activity utilizing Looker Studio and Google Analytics -Aid in migration of all alumni department subdomains from old CMS to Cascade
Northwestern UniversityAssistant Web Developer & Digital Specialist
Apr. 2021 - May. 2022-Create/edit web pages for Northwestern University's Office of Alumni Development utilizing Encompass Anthology (formerly iModules) -Migrate more than 20,000 digital photos from existing to new sites, programming an UiPath RPA robot to automate a lossless transfer of pictures and associated metadata -Maintain and code in Google Tag Manager any hacks that are not built-in the CMS (e.g. custom JavaScript, cookies, and donation tracking)
COCA COLA BOTTLING COMPANY CONSOLIDATEDWeb Application Developer
Sep. 2019 - May. 2020Charlotte, North Carolina, United States•Develop, perform QA, and debug a new internal web app for executing sales contracts, manager authorizations, digital signing, data/metric reporting, and other sales-related tasks. •Utilize RESTful API (in C#) and Angular/HTML best practices to keep code clean and optimize app performance. •Communicate with all involved parties during daily SCRUM stand ups, setting clear development goals each day.
LimeOperational Specialist
May. 2019 - Oct. 2019Charlotte, North Carolina Area•Coordinate logistics with Lime Charlotte to maximize ridership of Lime vehicles •Retrieve vehicles in need of repair/charge for return to warehouse •Strategically deploy/rebalance fresh/idle vehicles to prime hotspots •Provide foot patrol support for special events •Investigate technological anomalies as they arise within rider or ops workflow
Midan MarketingAssociate Media Planner
Sep. 2018 - Feb. 2019Mooresville, NC• Evaluate partner performance and creative A/B testing to help plan 2019 ad spend • Work closely with Media team to steward current buys • Negotiate traditional, digital, sponsorship and event advertising with vendors • Automate internal reporting documents using Excel macros • Implement ad server HTML/JavaScript tags to properly track campaign metrics
StarcomMedia Associate
Jan. 2015 - Jan. 2018Greater Chicago Area• Steward clients' TV, Digital, Social, & Print buys to ensure delivery of guarantees • Optimize brands’ Digital campaigns across display, mobile, and OLV to meet clients’ KPI goals • Work closely with client teams such as Kellogg’s, Allstate, ESPN, & Visa to help plan ad spend across media vehicles • Analyze and aid in negotiation of vendor plans to achieve optimal pricing and target audience for each brand's needs • Responsible for documents such as brand flowcharts, monthly billing, TV post buy reports, campaign study data, and monthly campaign delivery for clients’ media buys • Build and manage relationships with vendors, clients, creative agencies, and internal teams, constantly communicating with each to keep objectives clear • Develop competitive analysis reports and strategic inventory allocation for demographic and NCS buyergraphic brand targets • Large focus on Sports activations/sponsorships including Visa NFL, Kellogg’s 2016 Olympics, College Football/Basketball (multiple clients) • Act as resource for eSports/gaming buys across multiple brands/accounts • Train new associates in all aspects of TV/Video responsibilities and systems
AppleSpecialist
Sep. 2011 - Dec. 2013• Develop complete solutions based on customers’ sales, repair, or training needs • Translate “techno-speak” into layman’s terms for a clear & fluid customer experience • Repair relationships between Apple and its customers through Genius Bar services • Teach customers in group classes and One-to-One personalized training • Lead a team to maintain Apple's pristine visual standards throughout the store • Aid a team to improve and maintain employee satisfaction within the store
Davidson CollegeResidential Networking Technician
Sep. 2008 - May. 2011• Assist students with computer issues including virus protection and removal, network setup, application installation, troubleshooting, hardware malfunction, and general software problems • Document cases thoroughly in case-tracking database • Maintain public computer labs and equipment • Beta test and provide feedback for software developments on campus
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