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Work Background
ShellB2B Digital Journey Manager
Jan. 2023Houston, Texas, United States
ShellB2B Brand/Digital Marketing Manager
Dec. 2017 - Jan. 2023Houston, TexasMy role is focused on the B2B Lubricants category for North America. I am responsible for CRM/marketing automation, demand generation, lead generation, ABM, lead nurture programs, lead process design, lead routing strategy and implementation, SEO, content strategies, analytics and reporting, as well as supporting sales in accelerating the pipeline through a variety of ABM tactics.
ShellIndirect Channel Marketing Manager
Aug. 2014 - Dec. 2017Home office based in Omaha, NEI utilize market research to rationalize category and segment opportunities to help define go-to-market strategies for my distributors in the US and Canada. My primary responsibility is to work with distributors to help them create and execute marketing plans, which include lead generation/nurturing, content marketing, branding, training initiatives, CVP creation, etc. It is also my responsibility to implement both national and channel-specific initiatives at the distributor level.
Oriental Trading CompanyInternet Marketing and SEO Analyst
Apr. 2013 - Aug. 2014Ralston, NEResponsible for: keyword analysis; on-page website optimization; taxonomy change recommendations; establish KPIs and reporting metrics; monitor and track results to help increase site traffic, average time on site, page views, eCommerce sales, as well as reduce cart abandonment and bounce rates. Assisted in the ideation and execution of domain authority improvement strategies utilizing white hat SEO techniques. Worked cross-functionally with the eCommerce Merchandising team, UX, and IT to implement tacticals, improve the search and navigation, and improve the customer experience. Test customer acquisition strategies using digital marketing techniques (upper/lower funnel).
Omaha Young Professionals SummitChair
Apr. 2011 - Mar. 2012Responsible for overall management and leadership of Summit planning and implementation process.
Omaha Young Professionals SummitVice Chair
Mar. 2010 - Mar. 2011
Allied Oil & Tire CompanyMarketing Director
Feb. 2010 - Apr. 2013I was responsible for developing and executing strategies for brand development and customer acquisition, as well as manage the marketing operations budget. The company had not previously had a marketing department; therefore, I was launching initiatives from scratch. This experience was highly rewarding and energizing. I helped grow the company by using a variety of marketing channels. I utilized strategic planning, website re-design, website maintenance, Google Analytics, SEO, customer value proposition creation, company literature creation, sales tools, corporate blogging, public relations, corporate communications, social media, email marketing, trade shows, direct mail, event marketing, creation of promotions/programs using segmentation techniques, etc.
Omaha Sports AcademyPublicity/Marketing Director & Special Events Coordinator
Oct. 2008 - Feb. 2010Omaha, NebraskaMy responsibilities included but were not limited to, strategic planning, graphic design, web copy, SEO maintenance, publicity, media buying, ad copy/design, writing radio scripts, guerilla marketing, program publicity, PR, promotions, and event planning.
Reward Wall SystemsMarketing Coordinator
Apr. 2007 - Oct. 2008Omaha, Nebraskatrade show coordinator, website, corporate communications, copywriter, PR, advertising, etc.
Rutledge and AssociatesMarketing Assistant
Feb. 2006 - Mar. 2007Council Bluffs, IowaAd traffic coordinator, direct mail coordinator, assistant to the business manager & media buyer, billboard artwork designer
The ReaderEditorial Writer/Sales
Jan. 2004 - Jan. 2005Omaha, Nebraska
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