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Work Background
Hole in Fun indoor mini golf & barOwner
Jan. 2024Central Coast, New South Wales, AustraliaIdentified and capitalized on a gap in the local entertainment market by founding Hole in Fun indoor mini golf and bar, from conceptualizing to launching a high-traffic, multi-revenue stream venue. - Owner and Sole PM for a $800k indoor mini-golf and bar project, delivered $78k under budget within a 6-month timeframe. - Found the building and negoatiated a favourable 15 year lease contract. With options to exit every 3 years. - Taught myself specifics within the BCA to understand building construction requirements. - Managed the full project lifecycle, including drafting & submitting my own architectural plans and securing Council DA approval. - Timelined the project to completion date, coordinating any onsite trades with daily/weekly catch ups. - Sourced competitive tenders for HVAC, Electricial, Water and Fire & implementation. - Designed and installed a commercial-grade kitchen compliant with local council regulations. - Developed and submitted food, beverage, & alcohol licencing compliances.
Vintage Board Co.Owner
May. 2022Avoca Beach, New South Wales, AustraliaVintage Board Co. Is a passion project designing, building and paddling classic wooden stand up paddle boards. We ship our computer cut frame kits and plans all over the world to both first time paddle board builders and experienced builders. Our boards are simple to build, great to paddle and beautiful to look at. Feel the joy of paddling a wooden paddle board with our easy to follow instructions and CNC cut components. Www.vintageboardco.com.au
Charlie Boots Pty LtdFounder & Owner
May. 2020 - Aug. 2023Central Coast, New South Wales, AustraliaDuring the first lockdown, I identified a critical gap in the market: parents were struggling to keep children entertained as schools closed and social activities vanished. I turned this challenge into a business that generated $4M+ in profit by building a robust e-commerce platform from scratch. I solo'ed the growth strategy, deploying a lean $15,000 marketing budget across social channels and email campaigns to drive massive acquisition. Our operation scaled rapidly to support a team of 15 and a fully-functioning warehouse, consistently shipping hundreds of orders every single day. At the conclusion of the lockdown, closed the business and sold our database of 75,000 customers for a successful exit.
Social Mogul Australia Pty LtdStrategy Director
Jul. 2014 - Jul. 2020I founded and scaled a social media agency from the ground up, navigating every facet of the business to reach $500k in annual revenue. My role was truly end-to-end: I identified market opportunities, crafted and pitched bespoke solutions that won over competitive clients, and built a sustainable framework for consistent, year-over-year growth. After successfully scaling the operation and establishing a proven track record of performance, I finalized a successful exit in 2020, marking the conclusion of a rewarding journey from a solo concept to a profitable, acquired asset.
LinkedInTalent Solutions Manager
Jan. 2013 - Aug. 2014Sydney, AustraliaI educate organizations on how to use LinkedIn to meet their hiring objectives. LinkedIn’s clients range in size from small businesses to 60% of the Fortune 100 and come from a wide range of industries. We help them leverage LinkedIn to: • uncover and attract hidden talent; • streamline the sourcing process and build an unmatchable pipeline; • build and share a solid employment brand
LinkedInTalent Solutions Business Development Manager
Jan. 2013 - Aug. 2015Top performing new business executive selling LinkedIn's Talent Solutions suite direct to medium to large enterprises. Consistently exceeded stretch goal quarterly targets, often up to 130% of goal. Thrived on connecting the best solution available to clients to drive their revenue targets and LinkedIn's. Multiple award winning sales executive, attending sales kick off events in San Francisco & Las Vegas.
Fairfax MediaBusiness Development Manager
Feb. 2010 - Dec. 2012Fairfax Media is Australasia's largest media company with a monthly audience of 15 million across 200+ websites and metropolitan & regional print, video and radio media. Responsibilities Maintain strong relationships with key contacts in existing accounts and maximise revenue.
Develop new accounts through business prospecting and meeting scheduling.
Utilise online and print media knowledge to develop strategic business development plans and B2B sales.
Conduct client presentations and negotiations.
Provide quotes on multi-platform media advertising solutions.
Liaise with product team and clients to resolve technical product. Monitor and analyse customer advertising performance, make recommendations to improve customer ROI.
S/V MercuryFirst Mate
Jul. 2007 - Oct. 2008S/V Mercury S/V Mercury is a first class private super yacht based in the Whitsundays, QLD. The yacht journeyed to islands within the Western Pacific Rim. Responsibilities
Guest Liaison providing superior customer service.
Medical response, primary medico onboard.
Vessel Safety, operating vessel in safe manner for all passengers and crew. Ensuring all safety equipment and procedures were kept to current specifications.
Managing all maintenance, materials and crew.
Sail training/setting.
Tall Ship AdventuresFirst Mate
Mar. 2005 - Jul. 2007Whitsundays QLDTall Ship Adventures is a superior eco tour experience providing sailing services to local and international tourists' onboard large traditional sailing ships. Responsibilities
Manage safety at all times of the vessel, crew and guests. Provide guided walks and snorkel tours to international guests.
Brand ambassador for Tall Ship Adventures.
Guest liaison, entertainment and customer service.
Advanced eco tour guide.
All aspects of sailing in all conditions, setting, reducing, trimming, stowing and repairing as needed.
Royal Australian NavySubmariner
Mar. 1998 - Mar. 2005Perth, AustraliaCharged with defending and protecting Australian waters. Submariners understand the true value of effective teamwork to ensure collective success. Responsibilities
Formed part of standing watches at sea and in harbour, monitoring all critical submarine systems Member of the submarine medical response team, provided advanced first aid services.
Operational damage control and repair team member, primary fire and hydraulic response team.
Occupational health and safety reporter. Breathing apparatus - operator and servicer.
Man overboard and harbour entering/departing recovery swimmer.
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