ЮMoneyProduct Manager
Apr. 2020 - Jan. 2023St Petersburg, St Petersburg City, RussiaMy product: - Leader in Russia (market share over 40%) YooKassa ex Yandex Checkout - B2B2C fintech product - Direction of payment acceptance: web (+sdk), mobile (+sdk), api - Clients is merchants who want to accept payments online - Users: decision makers, developers, byers - I'm responsible for the buyer's payment experience Product Management: - Created the architecture of product metrics (product quality and growth, north star, CJM funnel, LTV, churn rate, success rate of payment, NPS) - Looking for insights in data and interviews to attract new segments, retain old segments and improve product quality - I conduct JTBD interviews and UX research - I do no-code, low-code and A/B testing of product hypotheses - Calculate the economy of ideas (costs, income, unit economy, payback) - I defend my ideas in front of the top-management - Participated in the development of the p&L product - Identified and killed unnecessary features and products - I keep a backlog of product features - I manage the product development strategy in the horizon up to 4 quarters - Added payment options: recurrents, tokenization, authorization, card binding, UI customization, loyality - Added payment methods: SFP (СБП), SberPay, apple/google pay, yoomoney, Wechat, BNPL (in progress) Process management: - Set up the feature scoring framework (RICE-like) - Set up regular demos for stakeholders - Set up communications with 3 teams and loaded them into the product - Set up communications with stakeholders of UX, marketing, sales, accounting, law, info security Achievements in 2 years: - Improved the product quality metric - merchant's Churn Rate decreased by 10 percentage points - Improved the product quality metric - Success Rate of payment increased by 21 percentage points - Average monthly increase in net profit from the product by 24% over the last 2 years