I’m a product leader focused on fintech and platform products. Currently, I lead a fintech product portfolio within a venture builder, where we launch new companies from scratch and validate product hypotheses through a scalable discovery pipeline. Over the past few years, I’ve led 16 product launches through this system, built two profitable companies from zero, and contributed to scaling a portfolio of 9 businesses with a team of over 70 people.
Before that, I was responsible for the buyer payment experience at YooKassa (ex Yandex Checkout), the leading online acquiring platform in Russia with more than 40% market share. I improved payment success rate by 21% and reduced merchant churn by 10 percentage points.
My core expertise is product strategy, product metrics architecture, launching new business lines, and scaling fintech platform products.More...
Svetlana S
C-level executive | CRO | CMO
Verified
Growth-driven executive with 15+ years of experience in building and leading high-performing teams and scaling digital brands across iGaming, FinTech and Media. Combine strategic vision with hands-on leadership in marketing, supported by a deep understanding of analytics, CRM, UX and product marketing, MarkTech, game management and payments.
Proven record in building brands from scratch and transforming low-performing assets into profitable operations, and delivering measurable ROI and growth across complex regulated markets through a data-driven and lifecycle-focused approach. Built multi-channel acquisition engines and delivered multi-language campaigns.
Strong experience managing multi-million dollar budgets, leading cross-functional teams and building stakeholder relationships.
Core expertise: International launches, Performance, CRM & lifecycle, Analytics & Product marketing, Brand building, Team leadership, Budget ownership.More...