GaucheAir Air Conditioning ServicesMarketing & Sales Manager
Oct. 2002 - Jun. 2022Durban, South AfricaSupplies and installs major brand HVAC and water heating equipment into residential, commercial and industrial applications (Ensure continuance as Daikin and Carrier's premier dealership in South Africa). General Duties:
Specify, cost and quote to achieve 38% gross profit margins (perfectly acceptable in South Africa) on all major brands such as Daikin, Carrier, LG, Samsung, Midea, Gree, Dunham-Bush, Panasonic, Mitsubishi, York, Trane (+ more).
Types of units included window/wall, console, portable, split, ducted, VRV & VRF air conditioners, dehumidifiers, air purifiers (limited Chiller exposure) and energy efficient hot water heat pumps.
First point of contact to screen all new sales inquiries, selling up to 50% of jobs under R40,000-00 over the phone, site-unseen and for the remaining qualified leads conduct onsite/blueprint inspections.
Automated the minor and major servicing of air conditioners via an online calendar booking link.
Appointed an Internal Auditor, Environmental Committee Member and Incident Commander for ISO14001 (2008).
Attend weekly management meetings and design advertising and compose newspaper editorials when required.
Manage my own installation projects, including their risk assessment, commencement, site meetings, and handovers, in accordance with HSE and ISO14001 requirements.
Advertised, screened, and interviewed certain new employees (Accountants, Store Managers, Technicians, and Installers) and worked with the new accountant to purchase an integrated financial, job costing, operations, and CRM software system.
Troubleshoot newly installed, but problematic, equipment over the phone with customers before unnecessarily dispatching a repair technician.
Assisted some suppliers to showcase their products at relevant Exhibitions.
Evaluate all forms of eCommerce offerings globally for relevance to our marketing efforts and frequently sent out 'major service' reminder emails to our 6,400 customer base achieving a 12% open-rate.