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RBCSenior Digital Product Designer
Apr. 2024Vancouver, British Columbia, Canada- Independently produce, deliver, and validate high-quality end-to-end designs, with a focus on ideating short to medium-term design strategies and features with product teams.
- Manage design requirements and prioritization together with your product and engineering partners.
- Support and mentor junior designers through day-to-day design challenges
- Drive a high-performing product design skillset and the ability to leverage design thinking practices to build UI/ UX flows that balance strategic business goals with the needs of users
- Understand the capabilities, strengths, and limitations of a technology stack to best align design and development to optimize efficiency, performance, and user value.
- Rationalize solutions and effectively communicate ideas and designs.
- Collaborate with core team members to introduce new product features and create a better user experience based on user feedback.
- Lead usability-testing alongside other Product Design and UX Researchers.
- Ensure adherence to Accessibility guidelines while keeping Inclusivity top-of-mind
HSBCSenior Digital Product UX & Design Manager
Sep. 2016 - Apr. 2024Vancouver, Canada Area• Directed UX/UI strategy and execution for public website, mobile apps, and online banking platforms as part of HSBC’s global digital transformation. • Collaborated with Product, Marketing, Legal/Compliance, Digital Sales, and engineering to deliver high-impact features from concept to launch. • Led design for HSBC Wealth Compass robo-advisor: defined requirements, conducted user research, rapid prototyping/iteration in Figma, ethical AI integration, and cross-functional launch - creating a seamless, digital-first investing experience starting at $500 with focus on simplicity, trust, and user empowerment.
• Developed wireframes, prototypes, and final UI in Figma, Sketch, and Adobe CC; applied human-centered principles, usability testing, and iterative feedback to optimize journeys. • Championed design system governance, component libraries, accessibility (WCAG), and consistent standards across platforms for scalable experiences. • Facilitated knowledge transfer through documentation, frameworks, and team sessions to elevate design maturity.
• Managed intake of design requests via Jira for the UX team: triaged and prioritized incoming requests from product, marketing, compliance, and business stakeholders; established clear intake criteria, triage processes, and backlog grooming sessions to ensure high-value work was addressed first, reduce scope creep, align efforts with strategic priorities, and improve team velocity and cross-functional satisfaction.
HSBCDigital Implementation Manager
Sep. 2013 - Sep. 2016Vancouver, Canada Area• Managed the implementation of multiple features as part of the digital transformation project. Features included Mobile Cheque Deposit and Interac e-Transfer, conducting user research and usability testing to refine features and enhance user flows.
• Developed wireframes and prototypes to support the redesign of multiple products such as Mortgages, Credit cards and support sections, integrating live chat for improved user engagement.
• Acted as SME and collaborated with development teams to balance technical feasibility with user needs, ensuring seamless delivery of digital features.
HSBCChairman, Sports & Social Club
Mar. 2008 - Dec. 2012Jersey, United KingdomI was chairman of the Sports & Social Club that covered Channel Islands and Isle of Man (IOM). The aim was to promote and provide sports and social activities at affordable prices for the staff of HSBC, principally employed within the Channel Islands and IOM area, and to help make HSBC the “best place to work”. The role covered a number of responsibilities. - Chairs meetings of main Management Committee
- Sets agenda and controls discussions in club meetings
- Makes decisions in consultation with other officers
- Plays an executive role as the principal officer throughout the year.
- Must plan ahead and be prepared to delegate
- Acts as a conciliator between 2 parties trying to resolve a disagreement.
- Can act as point of reference for external agencies in conjunction with the Secretary
- Ensures all club sub committees meet regularly During my time as Chairman i developed a strategy to increase the membership base which resulted in a 40% uptake resulting in me winning an award for my achievements for the club and organisation. This was a voluntary role.
HSBCDigital Manager (Design & Development)
Oct. 2006 - Sep. 2013Jersey, United Kingdom• Oversaw end-to-end design and development for expat.hsbc.com public website, leading global teams to deliver scalable IA and UX for online banking platforms.
• Conducted user interviews and tree testing to refine navigation and taxonomy, improving content discoverability across regions.
• Utilized Google Analytics and A/B testing to evaluate performance and inform iterative UX improvements.
Freelance Web DesignFreelance Digital Experience Consultant
Jan. 2001Vancouver, British Columbia, CanadaCreator of independently designed websites for a range of small-to-medium sized businesses across a wide range of sectors including the photography, building, daily deals and event promotions industries. I take a hands-on, personalized approach with clients - we begin by conducting a kickoff call to establish requirements to help understand the full scope of the project. A new website doesn't just mean a new look. Information Architecture, Responsive design, User Experience, Usability and a Content Strategy all need to be considered when developing a new website. • 25 years experience in designing/developing and maintaining websites. • Work with clients on the development of brand new websites, altering the design of an existing website or maintaining an existing website. I also work with clients on the development of email marketing templates, graphic design and the creation of logos. • Work with clients to develop a digital marketing strategy Please see my projects below for examples of my work.
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